This month, Mitchell Mazda proudly celebrates its 20th anniversary as part of the Mazda UK dealership network. Established in 2004, this family-run dealership in Chester has become synonymous with exceptional customer service and deep-rooted community involvement in the North West of England. As a testament to its continued success, Mazda UK has presented Mitchell Mazda with a commemorative plaque to mark this significant milestone.
At the heart of Mitchell Mazda’s achievement is its unwavering focus on people—both customers and employees. Mark Mitchell DL, Managing Director of the Mitchell Group, attributes the dealership’s success to this people-first approach. “We are incredibly proud to celebrate 20 years of being part of the Mazda family and what we have achieved in those years,” he said. “It’s the focus on people—both colleagues and customers—that has been key to our success over the last two decades, and this approach will continue to be at the heart of everything we do in the future.”
This culture of care is reflected in the dealership’s team, which boasts an average length of service of 16 years. The dedication of long-serving staff, such as Mazda Service Manager Phil Abram and Mazda Brand Manager Brian Blanchard, has contributed to the dealership’s remarkable customer retention and loyalty. Phil Abram, with nearly 20 years of service, highlights the dealership’s longstanding complimentary Saturday car wash as a key factor in fostering strong relationships with customers. “Most weeks, we welcome towards 100 cars and their owners,” Abram notes, adding that the initiative is central to maintaining close ties with the community.
Mitchell Mazda’s annual MX-5 Ride Out Day has become a beloved tradition, attracting over 120 owners each year for a day of open-top motoring across Cheshire and North Wales. Brian Blanchard, who has been with the dealership for 27 years, explains that the event is a way to thank loyal customers while showcasing the capabilities of the iconic MX-5.
The dealership itself is a standout, located at Cheshire Oaks with a purpose-built five-acre site that includes a 16-car showroom and a 20-bay workshop. Customers can enjoy a first-class waiting lounge, complete with complimentary hot breakfast rolls and refreshments, while their vehicles are serviced. These thoughtful touches are emblematic of Mitchell Mazda’s commitment to providing an exceptional customer experience.
Beyond its dedication to customers, Mitchell Mazda is also deeply committed to giving back to the community. Each year, the business donates 10 percent of its profits to various charities and local projects. Notable initiatives include the dealership’s annual Christmas carol celebration at Chester Cathedral and support for food banks in the area. Further afield, the dealership sponsors children in developing countries through the charity World Vision, providing access to healthcare and education.
Jeremy Thomson, Managing Director of Mazda UK, praised Mitchell Mazda’s unique culture and long-standing success: “Mitchell Mazda leads with one of the highest customer retention performances throughout the UK network, and this is a true testament to the unique culture instilled throughout the business.”
As Mitchell Mazda celebrates this milestone, it remains committed to its guiding principles of customer care, community support, and employee well-being. Reflecting on the journey so far, Mark Mitchell concluded, “The last twenty years have flown by, and it’s such an encouragement to have so many of the original team members still with us.”
For more information on Mazda’s award-winning range or to visit Mitchell Mazda, visit the showroom on Stanney Mill Lane at Cheshire Oaks, call on 0151 346 5555, or explore further at https://www.mazda.co.uk/dealer/mitchell-mazda/home/.
