Special Events Held To Mark Milestone For Mini
At the Silverstone Classic this summer, two record-breaking races will honor the remarkable Mini Minor’s 60th anniversary (26-28 July).
For the first time ever, two extremely unique showdowns will be exclusively
The first MINI Surfboard
“THE MINI” – the first MINI designed surfboard, in collaboration with legendary surf manufacturer, Channel Islands Surfboards. MINI has teamed up with Channel Islands Surfboards, the most acclaimed and premium surfboard manufacturer in the world, to develop a surfboard which “surfs like a MINI”.
MINI Drive a Car Competition
Midrand. In its 55-year history, MINI has reached many milestones – the most recent being the launch of the new MINI 5 door, this being MINI’s first five door model in the small premium car segment. With the retail launch now aside, which took place on 1 November, MINI South Africa wanted to see how […]
MINI goes live with the first ever Instagram billboard
Midrand. Travellers and MINI enthusiasts leaving Cape Town International Airport are being treated to the first ever live Instagram billboard in South Africa. The billboard, which is situated on the road exiting Cape Town International Airport and features a life size fibreglass MINI 3-door hatch and below it a live feed from MINI South Africa’s […]
DJ Fresh, DJ Euphonik, MINI and iSchoolAfrica driving change in Thokoza township
A winning partnership gives recognition to top learners in Thokoza Thokoza, Johannesburg – Friends of MINI South Africa, DJ Fresh and DJ Euphonik, along with MINI and iSchoolAfrica representatives recently visited schools in Thokoza, awarding the top learners at each school for embracing their creative thinking. The visit by the famous duo demonstrated MINI and […]
Solar farm helps drive MINI Plant
More than 11,500 panels are helping to harness renewable energy to power Oxford’s MINI Plant. At more than 20,000 square metres, the plant’s new bodyshop now boasts one of the largest, roof-mounted solar farms to be installed in the UK.
Design Indaba 2014 South Africa – Mini add some SOUL
MINI will raise the bar at this year’s Design Indaba with three experiences to excite and entertain creative thought leaders. In between a stellar fashion line-up, various trend seminars and nosh, visit the COLOUR ONE for MINI by Scholten & Baijings display.
NEW MINI HATCH BACK
BMW Group to build new MINI Hatch also at VDL Nedcar Born/Munich. The new MINI Hatch, which celebrated its production start at the MINI plant in Oxford in November 2013, will also be built in the Netherlands from summer 2014. The BMW Group confirmed the start of production today during a visit by Harald Krüger, […]
MINI secretly photographed at private getaway
Oxford. Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim. Absolutely unaware and without make-up, the youngest […]
3D Mini Car Spectacular in South Africa
Midrand, South Africa. MINI South Africa showcased its Limited Edition MINI Hatch Bayswater and MINI Convertible Highgate models through an interactive 3D projection. The activation took place at the weekend on the Nelson Mandela Square Library Wall in Sandton, Johannesburg, where restaurant goers were blown away by this cheeky brand’s execution.
MINI takes a look back over the most successful year in the brand’s history
Munich/Oxford. The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth of highlights for brand aficionados, as well as being the most successful year to date for MINI. Not only […]
Apocalypse 2012 Survivors – We are still here
Woodcliff Lake, NJ – December 22, 2012 (Updated)… As a follow-up to yesterday’s ad in The New York Times, MINI published a “correction” ad today, acknowledging that the world did not, in fact, end. Fans are encouraged to still take advantage of the $0 to Motor Lease, though in light of the world not ending, […]