At the 2025 Goodwood Festival of Speed, MINI is set to make a vibrant return with “MINI Street” – a bold reimagining of its model family as a bustling community hub. From 10–13 July, fans will experience the very essence of the brand brought to life through four immersive destinations: Cooper’s Corner Shop, Aceman Barbers, Countryman Farm Shop, and the JCW Workshop – each celebrating a unique personality within the MINI line-up.
A Street with Character: Where Every MINI Has Its Moment
At the heart of the action is Cooper’s Corner Shop, an engaging fusion of lifestyle and performance. Inside, the spirit of John Cooper lives on through a display of the latest MINI Cooper Electric and MINI John Cooper Works models. It’s also the place to shop the latest MINI Lifestyle collection, featuring everything from stylish apparel to collectible accessories.
Just across the way, the Aceman Barbers brings charm and edge in equal measure. In celebration of MINI’s boldest new family member – the MINI Aceman – this space will double as a working barber shop, offering complimentary haircuts and beard trims from the award-winning Ruffians team. Open to walk-ins, it’s the perfect place for a quick refresh before heading off to explore the rest of the festival.
Performance, Play and Provenance
The JCW Workshop pays homage to MINI’s motorsport roots while looking firmly ahead. Rally enthusiasts will be thrilled to see the original 1964 Monte Carlo Rally-winning Mini alongside the cutting-edge MINI John Cooper Works Aceman. For younger fans and thrill-seekers alike, an immersive photo booth offers the illusion of rally-driving excitement, without ever turning a key.
Meanwhile, for those with a love of the outdoors and adventure, the Countryman Farm Shop showcases the rugged versatility of the MINI Countryman. Guests can explore two Countryman models on display and even test their climbing skills on the on-site climbing wall – a fitting tribute to the Countryman’s get-out-and-go spirit.
Exclusive Access and Electrifying Hill-Climbs
MINI Owners will enjoy a little extra luxury with access to the MINI Owners Lounge, a private space reserved for drivers who present their MINI key fob or access the lounge via the MINI app. Adding further heritage to the mix, Charlie Cooper, grandson of John Cooper, will host daily talks at the stand – offering personal insights into MINI’s racing past and electric future.
On the famous Goodwood hill climb, MINI will make its mark not just with spectacle, but with substance. Thursday will see the entire MINI family showcased in a special hill-climb appearance, while the adrenaline continues Friday through Sunday as the MINI John Cooper Works Electric and the MINI John Cooper Works Aceman each tackle the legendary incline twice daily.
The Ultimate MINI Festival Experience
From iconic rally cars and electrifying new models to free trims and climbing walls, MINI Street is set to be one of the most engaging attractions at this year’s Goodwood Festival of Speed. Whether you’re a lifelong fan, an owner, or a curious first-time visitor, MINI is ready to welcome you to its world – a place where performance meets personality, and every corner tells a story.
The 2025 Goodwood Festival of Speed runs from 10–13 July at Goodwood House, West Sussex.
