MG Motor UK has reached a major milestone in its transition from British sports car icon to one of the country’s most influential electric vehicle brands. On 31 October, the company officially handed over its 100,000th EV to a UK customer — a landmark moment that highlights both the brand’s rapid momentum and the wider nation’s accelerating shift to electric mobility.
This achievement arrives just a year after MG celebrated its 100th Anniversary at the 2024 Goodwood Festival of Speed, marking a century of engineering talent, motorsport pedigree and design ingenuity. While MG’s heritage is rooted firmly in the world of classic, open-top British sports cars, the brand’s modern trajectory reflects something very different: a commitment to delivering accessible, exciting and technology-forward electric vehicles to a growing customer base.
A Century of Spirit, Reinvented for the Electric Age
“Reaching 100,000 EV sales is a major achievement for our brand and a reflection of the trust our customers place in us,” says Guy Pigounakis, Commercial Director of MG Motor UK. His message frames MG’s role not only as an established EV contender, but as a meaningful contributor to the UK’s wider Net Zero goals.
It is this combination of affordability, character and innovation that has defined MG’s return to prominence. As Pigounakis notes, the brand continues to embrace MG’s essential spirit — a sense of adventure, design flair and playfulness — even as it pioneers new electric and hybrid technologies. Whether it’s offering the MG4 EV in a vibrant Volcano Orange, unleashing the 435PS MG4 XPOWER hot hatch, or integrating arrow-shaped rear lights with a subtle Union Jack motif on the flagship Cyberster, MG is determined to ensure that electrification doesn’t mean the end of personality.
Building an EV Portfolio with Mass Appeal
The MG EV journey took a decisive turn in 2019 with the arrival of the MG ZS EV. Priced at £24,995 on-the-road, it quickly became a go-to option for families seeking an affordable path into the EV market. Its practicality and value-for-money helped establish the foundations of MG’s modern electric range.
Since then, the line-up has expanded significantly. The award-winning MG4 EV hatchback has been widely praised for its driving dynamics and design, while the MG5 EV estate continues to be a popular choice for businesses thanks to its practicality and fleet-friendly efficiency. MG’s strategy has been clear from the start: deliver compelling EVs across multiple body styles, each offering strong technology, distinctive styling and competitive pricing.
The Cyberster: An EV Reinvention of the Classic Roadster
In summer 2023, MG made headlines with a globally significant reveal — the UK’s first production two-seat electric convertible. The Cyberster fused dramatic proportions with advanced performance, including a potential 0–62mph sprint time of just 3.2 seconds. Designed at MG’s London Studio, it blended the brand’s historic sports car DNA with bold, modern EV engineering.
More importantly, it challenged the notion that electric vehicles must be sensible, subdued or predictable. The Cyberster proved that EVs can be emotional, expressive and downright thrilling.
Concept Cars That Signal a Bold Future
MG’s ambitions extend far beyond its current production models. Recent concept creations — such as the Cyberster Black and the urban-ready Cyber X — demonstrate a forward-looking design philosophy rooted in sharp lines, bold proportions and futuristic identity. These studies signal MG’s intention to develop an entirely new generation of EVs that value character as highly as range, efficiency and digital integration.
It’s a creative direction that feels in tune with MG’s legacy. Even when shaping the future, the brand remains anchored to its original purpose: building vehicles that excite.
A Diverse Range for a Diverse Market
Today, the MG portfolio includes the MG4 EV, MG5 EV, MG IM5, MG IM6 and the flagship Cyberster, giving buyers a breadth of choice in both design and driving experience. Alongside these EVs is a strong hybrid offering, including the MG ZS Hybrid+ SUV — the UK’s best-selling hybrid in the first half of 2025*. This balance of electric, hybrid and petrol options ensures that MG can meet customers wherever they are on their journey to electrification.
A Milestone Marking the Beginning of Even More
Delivering 100,000 EVs is more than a number. It is a signal of MG’s transformation from historic marque to a modern leader in the affordable EV movement. With new electric models and advanced concepts on the horizon, MG is preparing to build on this momentum with even more choice, even more design daring and even more innovation.
The brand’s next chapter will be shaped by exciting ideas, bold aesthetics and technologies that enhance accessibility — all while maintaining the spirit that made MG legendary in the first place.
