Mercedes-Benz Cars UK has been announced as the first Official Automotive Partner of the Alfred Dunhill Padel Classic, marking a significant new chapter in the brand’s engagement with high-profile sporting events. The partnership comes through an agreement with the tournament organiser, TTB Sport, ahead of the event’s third edition on 13 and 14 May at the prestigious Hurlingham Club in Fulham, South West London.
The Alfred Dunhill Padel Classic has quickly established itself as one of the UK’s premier lifestyle and sporting events, bringing together professional padel players with renowned personalities from the worlds of sport, film and music. This year, the tournament will also support the Laureus Sport for Good Foundation, highlighting the event’s commitment to using sport as a positive force in society.
Mercedes-Benz Cars UK will showcase its latest vehicles at the event and provide a fleet of cars for VIP guest transfers, offering attendees a seamless blend of luxury, performance and convenience. Olivier Reppert, CEO and Managing Director of Mercedes-Benz Cars UK, commented on the collaboration: “Through our exciting partnership with the Alfred Dunhill Padel Classic, Mercedes-Benz Cars UK has the opportunity to support one of the world’s fastest-growing sports, and to directly connect with a community that shares our passion for performance.”
Sir Andrew Strauss, Executive Chairman of TTB Sport, added, “Mercedes-Benz Cars UK is synonymous with performance, innovation and timeless luxury, making it a natural partner for the Alfred Dunhill Padel Classic. At TTB Sport we are committed to creating world-class sporting experiences, and collaborating with a brand with such strong heritage and prestige only strengthens that ambition.”
The new partnership further cements Mercedes-Benz Cars UK’s growing portfolio of sports collaborations. Earlier this year, the brand became the Official Automotive Partner of WSL Football, covering both the Barclays Women’s Super League and Barclays Women’s Super League 2. Globally, Mercedes-Benz is the Premier Partner and Exclusive Automobile Partner of the Women’s Tennis Association (WTA), while also serving as a long-standing Patron of The Open golf tournament since 2011.
By aligning with the Alfred Dunhill Padel Classic, Mercedes-Benz Cars UK continues to bridge the worlds of sport, luxury and lifestyle, demonstrating a clear commitment to both performance and social engagement in high-profile events.
