Letchworth, 17 November 2025 – As the festive season approaches, a new nationwide survey confirms what many already suspect: when it comes to Christmas gifts, men don’t want another pair of socks or underwear. Over a third (38%) of male car owners say they would much prefer to receive car care products instead.
The findings, commissioned by Autoglym, the UK’s largest car care brand, highlight a growing trend among younger car enthusiasts. More than half (52%) of 25- to 34-year-olds expressed a preference for gifts that help keep their vehicles sparkling, compared with just 30% who would opt for traditional clothing items.
Car Care Gifts for Every Enthusiast
Recognising this shift in festive gifting, Autoglym has unveiled a range of Christmas gift kits designed to delight both detailing aficionados and casual car cleaners. From keeping wheels gleaming to protecting paintwork against winter grime, the kits offer practical, high-quality solutions for maintaining a vehicle’s showroom shine.
Among the highlights this season:
- Supreme Car Care Collection (£95.99 RRP) – Autoglym’s most comprehensive gift kit, featuring nine easy-to-use cleaning products and three accessories, including Bodywork Shampoo Conditioner, Super Resin Polish, Clean Wheels, Fast Glass, Interior Shampoo, and a Microfibre Wash Mitt.
- Luxury Bodywork & Wheels Collection (£53.99 RRP) – Focused on essential maintenance, this kit includes Custom Wheel Cleaner, Foaming Car Wash, Instant Tyre Dressing, Rapid Ceramic Spray, Fast Glass, and a Finishing Cloth.
Lindsay Kelson, UK Marketing Manager at Autoglym, explained the philosophy behind the festive range:
“Choosing Christmas gifts can be tricky, so it’s good to have inspiration for something that will really be appreciated. Our festive ‘Let it Glow’ campaign celebrates the fun of giving something different this year – gifts that are both thoughtful and useful. Our gift kits are packed with easy-to-use products, helping to keep cars clean, shiny, and protected through the winter months.”
Available at Multiple Retailers
Autoglym’s latest gift kits are available for purchase via Autoglym’s website, Amazon UK, as well as at Halfords outlets and independent car care retailers nationwide. With options at different price points, the range ensures that car lovers of all levels can enjoy a sparkling festive season.
