McLaren Automotive has announced the regional winners and finalists in the esteemed quest for the Global Retailer of the Year title. These annual awards honour retailers who exemplify excellence in all facets of their operations, including sales and service, customer satisfaction, and overall business performance.
McLaren Glasgow Crowned 2024 UK Retailer of the Year
Among the standout performers this year, McLaren Glasgow has been named the 2024 United Kingdom Retailer of the Year, a distinction that acknowledges the retailer’s unwavering commitment to superior customer service and operational success. As part of this prestigious accolade, McLaren Glasgow earns a place in the exclusive McLaren Premier Club, joining an elite group of McLaren’s top-performing retailers worldwide.
McLaren’s Regional Director for Europe, Middle East, India, and Africa (EMEIA), Matt Boguradzki, praised the team for their outstanding achievements:
“McLaren is committed to a relentless pursuit of excellence, driving both innovation and the future of automotive performance while ensuring our clients enjoy an unparalleled ownership experience at every stage. McLaren Glasgow truly embodies this philosophy, consistently exceeding client expectations in 2024 and delivering exceptional results across all aspects of the business. I’m delighted to welcome them into this year’s McLaren Premier Club. Congratulations to the entire team at McLaren Glasgow!”
Lee Martis, Retailer Principal at McLaren Glasgow, expressed pride in the team’s efforts:
“We are incredibly proud to receive this recognition from McLaren, honouring our accomplishments in 2024. This is a reflection of the hard work and dedication our entire team has put into continuously going above and beyond for our customers, and we look forward to continuing to push for outstanding performance in 2025.”

McLaren Premier Club Welcomes Additional Regional Leaders
McLaren Glasgow is joined in the Premier Club by several other top-performing retailers from the EMEIA region, including McLaren Vienna, McLaren Milan, and McLaren Mumbai. Among these, McLaren Vienna has emerged as the overall regional winner, securing its place as a contender for the highly coveted McLaren Global Retailer of the Year title.
The next stage of the competition will see the top retailers from each of McLaren’s global business regions evaluated head-to-head based on their performance throughout 2024.
Setting the Standard for Supercar Retail Excellence
Now in its ninth year, the McLaren Retailer of the Year awards have become a globally recognised benchmark for supercar customer service and retail business excellence. To determine the winners, McLaren Automotive employs a rigorous monthly digital scorecard system, assessing retailers across multiple performance metrics.
The assessment criteria include:
- New and used vehicle sales
- Parts and service performance
- Options uptake
- Operational excellence
The weighted scoring system ensures that retailers of all sizes compete on a level playing field, reinforcing McLaren’s dedication to recognising outstanding performance across its global retail network.
As the competition intensifies for the ultimate McLaren Global Retailer of the Year title, these regional winners represent the pinnacle of McLaren’s commitment to luxury, performance, and unparalleled customer experience. The final results will be eagerly anticipated as McLaren continues to celebrate those who set the gold standard in supercar retailing.















