Mazda South Africa has taken outdoor advertising to a breathtakingly whimsical level with the launch of its first-ever Bubble Billboard in Menlyn, Pretoria. More than just an eye-catching installation, the billboard releases real bubbles into the air, inviting passersby to pause, look up, and feel something extraordinary.
The Bubble Billboard is a cornerstone of Mazda’s “The Feeling Will Find You” campaign, which embodies the brand’s new-generation design philosophy—less about mechanics, more about emotion, connection, and joy. Each floating bubble is a playful reminder of how driving a Mazda makes you feel: light, free, and wonderfully alive.
“We wanted to create something that doesn’t just tell people what Mazda stands for but lets them experience it. The Bubble Billboard is more than an ad; it’s a feeling,” says Deolinda da Costa, Head of Marketing and Communications at Mazda Southern Africa. “It’s that little spark of wonder you get behind the wheel of a Mazda, where design, emotion, and experience come together to make every drive something you truly feel.”
Strategically located at Menlyn, one of South Africa’s busiest retail and commuter hubs, the installation has quickly become a talking point. With each bubble that drifts across the skyline, Mazda’s creative message comes alive, reminding everyone that sometimes it’s the smallest moments that move us most.
Following its debut in Menlyn, the Bubble Billboard will continue to spread joy across the country, arriving in Sandton (Winnie Mandela Drive) in December and Melville/Franklin Roosevelt Park, Johannesburg (facing traffic from Northcliff, Cresta, and Linden) in January. Each stop encourages South Africans to pause, look up, and rediscover the wonder in everyday moments—mirroring the sense of delight Mazda aims to evoke in every drive.
“At Mazda, we believe driving isn’t just about getting from A to B; it’s about how it makes you feel. Bubbles are light, fleeting, and joyful—much like that first spark of emotion when you sit behind the wheel of a Mazda. That’s what we mean when we say: The Feeling Will Find You,” da Costa adds.
The Bubble Billboard is part of Mazda’s broader Wonderrrr Awaits communication platform, designed to inspire South Africans to rediscover beauty and joy in the everyday—from a morning commute to a spontaneous road trip.
Mazda’s innovative outdoor campaign was brought to life in collaboration with JCDecaux, whose team navigated and resolved the challenges inherent in creating something entirely new. Their partnership underscores the importance of creativity, collaboration, and dedication when pushing the boundaries of what outdoor advertising can achieve.
As bubbles float across the Menlyn skyline, they remind us that sometimes, all it takes is a little wonder to transform an ordinary moment into something extraordinary.
To learn more about Mazda or find your nearest dealership, visit www.mazda.co.za or follow Mazda Southern Africa on social media:
- Instagram: @mazda_sa
- Facebook: MazdaSouthernAfrica
- X: @Mazda_SA
About Mazda Southern Africa
Mazda Southern Africa is dedicated to transforming everyday driving into extraordinary experiences. With a focus on human-centric design and emotional connection, Mazda vehicles are crafted to evoke a sense of wonderrrr and joy in every journey.
Their Wonderrrr Awaits philosophy celebrates the unexpected moments of delight and inspiration that Mazda vehicles can bring to daily life. Combining advanced technology, refined craftsmanship, and seamless driving experiences, Mazda Southern Africa ensures every drive feels meaningful and uplifting. Through innovative safety features, intuitive design, and the Jinba Ittai harmony between driver and vehicle, Mazda inspires curiosity, freedom, and joy on every road.
