14 July 2025 – Bexhill-on-Sea
Mazda has marked a significant step in expanding its UK retail footprint with the grand opening of Yeomans Mazda in Bexhill. Officially opened on 1st July 2025, the new site at 5–7 Beeching Road not only revives a Mazda presence on the East Sussex coast but also celebrates a new chapter for one of the South of England’s most trusted automotive retail groups. This is Yeomans’ first-ever Mazda dealership, adding to its impressive 40-year legacy in the motor trade.
The arrival of Yeomans Mazda in Bexhill signals the return of both new and Mazda-approved used car sales to the region, alongside full aftersales and servicing support. The opening comes after a six-month absence of Mazda representation in the area, making the new dealership a welcome addition for local motorists—especially in Bexhill, a town steeped in motoring heritage as the birthplace of British motorsport.
Jeremy Thomson, Managing Director of Mazda Motors UK, officially welcomed Yeomans to the Mazda family, commenting:
“We are delighted to welcome Yeomans to the Mazda dealership network. They are a group that consistently delivers exceptional performance with their existing partners, and their ‘built on trust’ ethos mirrors Mazda’s own customer-first philosophy.”
“It’s also a particularly exciting time for Yeomans to join our network, as we prepare for the launch of the all-new Mazda CX-5 and our first fully electric saloon, the Mazda6e, over the next year.”
The Yeomans Mazda Bexhill site will showcase the full range of Mazda’s acclaimed vehicles. From the compact yet refined Mazda3 hatchback and the stylish Mazda CX-30 crossover, to the luxurious all-new Mazda CX-80 SUV and the legendary Mazda MX-5 roadster, customers can explore the brand’s award-winning Kodo design and innovative Skyactiv Technology. Expert staff are on hand to provide in-depth product knowledge, personalised support, and test drives.
In addition to new car sales, the dealership will offer an extensive selection of Mazda-approved used vehicles—each rigorously inspected and certified to meet Mazda’s exacting standards.
James Smith, Managing Director and Chairman of Yeomans Group, expressed enthusiasm about the new partnership:
“I am pleased to start our new partnership with Mazda UK on the Sussex Coast. It is great to bring such an iconic brand back to the area after a short absence. Local Mazda customers will be greeted by familiar faces in our new dealership in Bexhill-on-Sea—team members who bring many years of Mazda experience with them.”
“Mazda is a brand that we at Yeomans have long admired, and I am confident that this new relationship will go from strength to strength.”
As the Yeomans Group begins its Mazda journey in the historic town of Bexhill, the new dealership promises to deliver the innovation, customer care, and product excellence that Mazda drivers have come to expect—while laying the foundation for a strong, future-facing retail presence on the Sussex coast.
