FORD MOTOR COMPANY OF SOUTHERN AFRICA’S RESPONSE
- Ford passenger car sales grow 49% in May 2011, more than three times ahead of the market trend.
- Total Ford sales up 17.2% in May 2011, nearly three times ahead of the market trend.
- 1,128 Figo sales reinforce South African consumer confidence in Ford.
- Figo is third best-selling passenger car.
- FMCSA sales are spearheaded by dealer sales
PRETORIA, South Africa, 02 June, 2011 – Ford Motor Company of Southern Africa’s (FMCSA) May sales performance nearly tripled that of the market driven by strong sales of Figo, Fiesta, Bantam and Ranger. Ford passenger car sales also grew more than three times the South Africa new vehicle market trend.
FMCSA dealer sales accounted for 94.5% of total company sales, indicating the continued strong consumer demand for Ford and Mazda products. “Our strong sales performance is not driven by government or fleet deals, but by real customer demand,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley.
May 2011 new vehicle sales recovered well after the challenging short sales month of April 2011 to post 6.1% growth in the market over May 2011, according to the National Association of Automobile Manufacturers of South Africa (Naamsa).
“The South African market outlook remains positive,” said Stoneley. “The disaster in Japan doesn’t appear to have had a major impact on sales as stock levels remain relatively stable.”
Passenger car sales grew 12.1% over the same period last year, while the Light Commercial Vehicle (LCV) market declined 7.9%. New vehicle sales ended May on 41,555 units.
“The entry-level market continues to drive market growth, evidenced by the Ford Figo’s strong performance – it was South Africa’s third best-selling car in May,” continued Stoneley. “June will be a critical month for industry to round out the half-year sales results and begin formulating a clearer forecast for the rest of the year.”
TOP PERFORMING NEW PASSENGER VEHICLES May 2011
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VW Polo Vivo 2 036
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VW Polo 1 613
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FORD Figo 1 128
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MERCEDES C-Class 968
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BMW 3-Series 888
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TOYOTA Corolla 839
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TOYOTA Fortuner 758
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CHEV Cruze 691
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NISSAN Micra 646
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Toyota yaris ZEN 615
TOP PERFORMING NEW LIGHT COMMERCIAL VEHICLES May 2011
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TOYOTA Hilux 2 558
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CHEV Corsa Utility 1 248
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NISSAN NP200 1 036
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ISUZU KB 934
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FORD Bantam 719
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TOYOTA Quantum 590
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FORD Ranger 511
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NISSAN NP300 Hardbody 384
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VW Amarok 379
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NISSAN Navara 237
Source: Naamsa
