Build. Customise. Collect. The world’s most iconic toy car brand now comes in brick form.
In a bold fusion of creative play and car culture, Mattel, Inc. (NASDAQ: MAT) has unveiled the first-ever product range under its newly launched Mattel Brick Shop™ brand—an innovative building line created in collaboration with Hot Wheels®, one of the most beloved automotive franchises in toy history. The debut collection, now available for pre-sale at select global retailers, features seven customisable vehicle sets that seamlessly blend building block fun with Hot Wheels authenticity.
Launching globally this summer, the collection introduces a new dimension to the Hot Wheels experience, offering fans the opportunity to build, personalise and proudly display their favourite cars—brick by brick.
A New Era for Hot Wheels Fans
The Mattel Brick Shop collection comprises three tiers of intricately designed building sets—Speed Series™, Elite Series™, and Premium Series™—each offering a unique experience tailored for builders of all levels. Every set comes complete with a matching 1:64 scale die-cast metal Hot Wheels car, exclusive to the collection and not available anywhere else.
“Hot Wheels has fuelled the passion of car enthusiasts for generations,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel. “With Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles. These buildable sets deliver true car authenticity, featuring real metal parts and unmatched attention to detail.”
From casual collectors to die-hard gearheads, the new collection offers something for everyone—with real-life automotive icons and original Hot Wheels legends brought to life through precision design, licensed decals, and metal componentry.
The Series Breakdown
Hot Wheels Speed Series™ – Built for Thrill Seekers
Ages 10+ | RRP: £21.99
Perfect for entry-level builders and adrenaline junkies alike, the Speed Series captures the excitement of racing through streamlined builds that don’t skimp on detail. Each set includes changeable wheel covers, branded decals, and, of course, an exclusive matching die-cast car.
- Cadillac® Project GTP Hypercar: A tribute to cutting-edge endurance racing, with bold aerodynamics and opening doors.
- Maserati MC20: Sleek Italian styling meets high-octane performance, featuring butterfly doors and visible engine details.
- Custom ’68 Camaro: A muscle-bound icon boasting metallic exhausts, bold striping, and signature Hot Wheels flair.
Hot Wheels Elite Series™ – Next-Level Authenticity
Ages 10+ | RRP: £44.99
Taking things up a notch, the Elite Series offers collectors the chance to build legendary cars with an enhanced focus on customisation and realism.
- Corvette Grand Sport: Track-inspired with a low profile and interchangeable parts.
- ’90 Acura NSX: A JDM favourite featuring pop-up headlights, steerable wheels and swappable license plates for Acura or Honda variants.
- Custom ’62 Chevy® Pickup: Old-school Americana with a modern twist—adjustable suspension, surfboard accessories, and an exposed engine bay.
Hot Wheels Premium Series™ – The Ultimate Collectibles
Ages 17+ | RRP: £136.99
Designed for the most devoted fans, the Premium Series is where craftsmanship meets collectability. These large-scale builds boast metal parts, luxe finishes, and unmatched detail.
- Mercedes-Benz 300 SL “Gullwing”: A legendary silhouette reimagined in 1:12 scale, complete with working doors, premium interior detailing, and a gleaming Mercedes-Benz crest. Includes a 1:64 scale die-cast model exclusive to the set.
A New Standard in Toy Car Collecting
By integrating metal components and licensed branding with traditional building blocks, Mattel Brick Shop sets a new standard for realism and engagement. The inaugural Hot Wheels collection not only celebrates the brand’s rich history but also opens the door to an exciting new frontier for collectors and creative minds.
Whether you’re chasing lap times or shelf space, this collection offers the ultimate combination of hands-on creativity, high-performance design, and collectable prestige.
Now available for pre-order, Mattel Brick Shop™ Hot Wheels™ sets will begin rolling onto store shelves this summer. For more information and to stay updated on future releases, visit www.MattelBrickShop.com.
