Modena – 10 February 2025 – Maserati is set to once again showcase its signature blend of Italian luxury and high-performance engineering at the prestigious The I.C.E. St. Moritz event in Switzerland, taking place on Friday 21 and Saturday 22 February 2025. This exclusive event, held against the stunning backdrop of the frozen lake in the Engadin region, is renowned for blending culture, entertainment, and exhilarating driving activities in extreme winter conditions. It is here that Maserati will unveil two world premieres, marking another milestone in the brand’s storied legacy of excellence.
At the heart of Maserati’s presence at this year’s event will be its iconic GranTurismo and GranCabrio ranges, both of which will be available for the first time with cutting-edge 100% electric powertrains, in addition to traditional internal combustion engines. Designed for the modern connoisseur who demands both performance and luxury, the new models feature all-wheel drive (AWD) as standard, along with an innovative air suspension system. These advanced features promise not only an exhilarating driving experience on snow-covered terrain but also the unmatched comfort and refinement that define the GranTurismo spirit—whether on the open road or beneath the winter sky in the GranCabrio.
The all-wheel drive systems will truly come into their own on the snowy and icy roads of St. Moritz, where Maserati’s cutting-edge technology and uncompromising performance will shine. The GranTurismo and GranCabrio will demonstrate Maserati’s exceptional ability to balance supreme driving pleasure with all-weather capability, reaffirming the brand’s commitment to the ultimate grand touring experience.
But the excitement doesn’t end there. Maserati’s presence at The I.C.E. St. Moritz will be further amplified by the involvement of the Grecale range, along with two models from Maserati’s racing heritage: the MCXtrema and the new Maserati GT2 Stradale. These vehicles will underline Maserati’s competitive DNA and racing prowess, highlighting the seamless integration of luxury with performance-focused engineering. Together, they will solidify Maserati’s reputation not only as a purveyor of grand touring luxury but also as a leader in motorsport.
For those with a keen appreciation for the brand’s rich history, Maserati will also feature in the event’s Concours d’Élégance, where a selection of iconic classic Maserati models will take centre stage on the ice. The stunning Maserati 6CM and Maserati 200 SI, two vehicles that have become synonymous with the marque’s legacy of racing success and timeless design, will be showcased against the snowy expanse of the frozen lake. Their presence on the ice will be a tribute to Maserati’s heritage, offering a spectacular display of craftsmanship and performance that has stood the test of time.
“The I.C.E. St. Moritz,” which stands for International Concours of Elegance, perfectly embodies the fusion of heritage and innovation that Maserati is renowned for. As collectors, enthusiasts, and fans of the automotive world gather to admire the beauty of these exceptional cars amidst the winter wonderland of St. Moritz, Maserati’s showcase will serve as both a celebration of its rich past and a testament to its future.
As Maserati prepares to “break the ice” in St. Moritz, this year’s The I.C.E. St. Moritz will be an unmissable event for anyone passionate about luxury, performance, and the timeless allure of the Trident.
