Modena, 3 June 2025 – With the spirit of innovation burning as brightly as its heritage, Maserati returns to its hometown to headline the Motor Valley Fest 2025—an open-air celebration of motoring mastery set to energise the city of Modena from 5 to 8 June. This year’s event takes on deeper significance for the House of the Trident, marking the centenary of its iconic emblem and reaffirming its commitment to Italian craftsmanship, performance, and luxury.
The GT2 Stradale: A Star Among Icons
At the centre of Maserati’s showcase is the GT2 Stradale, the brand’s latest homage to racing heritage and modern engineering, taking pride of place in the main display at Piazza Roma. Dressed in a refined Powder Nude livery, the GT2 Stradale embodies Maserati’s motorsport pedigree while signalling a new chapter for the brand’s road-legal performance cars. A sibling to the track-dominating MC20 and MC20 Cielo, the GT2 Stradale is built at the marque’s historic Viale Ciro Menotti plant—a site that has symbolised Maserati’s soul for over 80 years.
Close by, at the Motor1 stand, the future of the brand takes shape with the GranCabrio Folgore, Maserati’s first fully electric convertible. Boasting cutting-edge 800V technology and wrapped in a bold Orange Devil finish, the Folgore represents the electrified elegance of tomorrow’s grand touring.
A Citywide Celebration of Craft, Speed, and Legacy
This year’s Motor Valley Fest serves as a powerful narrative of Maserati’s past, present, and future. As part of its programme, Maserati opens the doors of its Modena production site to the public—offering a rare glimpse behind the curtain of super sports car manufacturing. Guests will be welcomed into the Viale Ciro Menotti showroom for special events, promotions at the Maserati Store, and immersive Factory Tours. These experiences are available on Saturday 7 and Sunday 8 June, with reservations accessible via maseratifactorytour.modenatur.it.
In the city streets, passion meets performance as Maserati takes part in the 4th Moto & Supercars Motor Valley Fest convoy and the spirited “Mini vs Abarth” parade—rekindling classic rivalries and automotive camaraderie. For those seeking a more nostalgic perspective, the Classics Pavilion at the Giardini Ducali will feature timeless Maserati models, spotlighting the elegance and artisanal mastery that first propelled the brand onto the world stage.
The Year of the Trident: A Legacy Reborn
Maserati’s presence at the festival is also a pivotal moment in its “Year of the Trident” celebrations, commemorating 100 years since the creation of its iconic logo—first worn proudly on the Tipo 26, which won its class at the 1926 Targa Florio. It’s a heritage steeped in racing glory, now poised to crescendo as the brand approaches a century of motorsport in 2026.
The marque’s forward-looking ethos is also expressed in a series of thought leadership sessions during the festival, where Maserati executives and specialists explore themes that define the brand:
- 5 June, 09:00–13:00, Teatro Storchi – Motor Valley Top Table opening conference, featuring Maserati CEO Santo Ficili.
- 5 June, 14:30–16:00, Complesso San Paolo – “Racing & Technology: The Evolution of Speed”, presented by Maria Conti, Head of Maserati Corse.
- 6 June, 09:00–11:00, Complesso San Paolo – “Heritage & Classic Cars” with Cristiano Bolzoni, Manager of Maserati Classiche.
- 6 June, 11:00–13:00, Complesso San Paolo – “The Luxury Experience: Beyond the Product, Inside the Brand”, led by Giovanni Perosino, Head of Maserati Marketing & Communication.
A Triumph of Italian Automotive Passion
As Modena prepares to welcome visitors from around the globe, Maserati stands tall as both custodian and innovator of Italy’s automotive soul. From the thrum of the GT2 Stradale’s powerplant to the silent surge of the GranCabrio Folgore, the brand’s Motor Valley Fest presence is a living expression of its mantra: audacity, beauty, and performance—all Made in Modena.
The Motor Valley Fest 2025 is not just an event. For Maserati, it’s a statement—one of enduring excellence and an unwavering drive into the next 100 years.
