14 February 2024 – Maserati’s growth journey in the UK continues with the opening this month of a new store in Ascot, Berkshire.
After 25 successful years in Egham, Surrey, sharing premises with another luxury car marque, the all-new dedicated Maserati showroom joins the existing portfolio of sites run by Sytner Group, which already represents the brand in Birmingham, Edinburgh and Nottingham.
Commenting on the new site opening, Maserati North Europe General Manager, Peter Charters said, “From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind. After the launch of the Grecale luxury mid-size SUV, followed by the high-performance GranTurismo coupé, this is another extremely exciting time to be launching an additional brand new Maserati site in the UK, which perfectly embodies our values”.
Howard Rose, Managing Director said, “We’ve enjoyed a successful history at our Egham site for Maserati, but moving to a standalone site in such a prime location will be tremendous for both current and future owners. Maserati is synonymous with elegant Italian design, innovation, performance and passion, and we look forward to continuing to be part of the brand’s exciting future in the UK.”
The new Ascot location will a 14-car showroom spread over 395 square metres, as well as ample space on the forecourt for a further high-quality selection of 20 pre-owned cars. The new site features the brand’s new retail store concept, which has been designed to express the House of Trident’s power and prowess in Italian craftmanship. Combining the refinement of a ‘sartoria’ – a tailor’s atelier – with the rawness of an ‘officina’ – a workshop, it allows customers to unleash their creative passion by bringing to life their own bespoke vision of the ultimate luxury car.
The inviting new environment, designed in the style of a contemporary living space, is designed according to the new corporate identity that embodies the passion, innovation and craftsmanship of the Italian luxury brand. It has been developed to offer an immersive experience to our customers before, during and after the sale.
