Modena, 23 September 2025 – After making a spellbinding debut at the Goodwood Festival of Speed in July, Maserati’s newest masterpiece has returned to its homeland to capture the spotlight once more. The all-new Maserati MCPURA, unveiled in both coupé and cabriolet form – the latter christened Cielo – makes its national premiere at the Turin Auto Show 2025 (Salone Auto Torino) from 26 to 28 September. This striking new super sports car distils the very essence of Italian artistry and performance, while proudly carrying the “100% Made in Italy” hallmark.
Turin: The Perfect Stage for a Homecoming
Set in the heart of Piazza Reale, the Turin Auto Show offers an evocative open-air setting that honours Italy’s automotive legacy. Now in its second edition, the event has swiftly established itself as an essential destination on the global motoring calendar. Against this backdrop, Maserati’s return to the city that helped forge Italy’s car-building heritage becomes more than a debut—it is a celebration of the enduring bond between Turin and the Motor Valley, with Modena firmly at its heart.
Visitors are treated not to a static display but to an immersive theatre of speed and sound, where the unmistakable roar of Maserati engines resonates across the piazza. Among the weekend’s highlights is the grand parade on Saturday, 27 September, an elegant procession that begins at the regal Reggia di Venaria, pauses for a historic luncheon, threads through Superga, and concludes in Piazza San Giovanni. Leading the cavalcade, Maserati Forza Torino customers will drive some of the brand’s most cherished icons, including the GranTurismo and MC20, with a GranCabrio hosting model and television presenter Cristina Chiabotto, the perfect embodiment of Italian style and grace.
MCPURA: Evolution of a Halo Car
The MCPURA represents the next chapter in Maserati’s super sports narrative, building upon the revered MC20 with an even sharper focus on performance, exclusivity and design purity. Conceived as the ultimate expression of the Trident’s racing spirit, it seamlessly fuses cutting-edge engineering with hand-crafted Italian luxury.
At its heart lies the 630-hp Nettuno V6 engine—famed for its Formula 1-derived pre-chamber combustion technology—ensuring ferocious yet refined power delivery. Coupled with a carbon-fibre monocoque chassis, the MCPURA achieves a best-in-class power-to-weight ratio of just 2.33 kg/hp, thanks to an overall mass kept below 1,500 kg. The result is a machine of uncompromising dynamism, capable of exhilarating performance while retaining the elegance that defines every Maserati.
Signature details further elevate the experience. Butterfly doors provide a dramatic flourish with every entrance, while the cabriolet Cielo version introduces a retractable electrochromic glass roof—a feat of technology that shifts from transparent to opaque at the touch of a button, allowing drivers to command both the sky and the road with effortless sophistication.
Ai Aqua Rainbow: Colour as an Emotion
For its Turin premiere, Maserati presents the MCPURA in a breathtaking Ai Aqua Rainbow finish, conceived by the brand’s Fuoriserie bespoke program. This striking azure shade dances with light, revealing a prism-like spectrum of subtle rainbow hues as the sun moves across its surface. The effect is both unexpected and emotionally stirring—a true reflection of Maserati’s artistry and its commitment to creating vehicles that are not merely driven, but experienced.
This exclusive finish is offered through a dedicated Fuoriserie configuration, enabling connoisseurs to commission a true one-of-one masterpiece. In this realm of “made-to-measure,” every detail—down to the rare, specially developed pigments—is a testament to the Italian tradition of craftsmanship and innovation.
Made in Modena: The Spirit of the Trident
Every MCPURA is meticulously produced at Maserati’s historic Viale Ciro Menotti plant in Modena, the birthplace of the Nettuno engine and the future home of the GT2 Stradale, along with the forthcoming GranTurismo and GranCabrio production. From assembly to painting and bespoke personalisation, the entire creation process is carried out in Modena—ensuring that each MCPURA remains a true ambassador of Italian luxury and heritage.
A New Icon for the Next Era
With its blend of extreme elegance, exhilarating performance, and uncompromising craftsmanship, the Maserati MCPURA is more than a super sports car; it is the embodiment of the Trident’s authentic spirit and timeless style. Whether in the sculpted coupé or the sky-embracing Cielo, the MCPURA reaffirms Maserati’s place at the pinnacle of automotive excellence—an icon destined to inspire passion on roads and racetracks worldwide.
