London, 4 October 2024 – Maserati has announced that Mariangela Del Vecchio will take the helm as the new Managing Director for the UK and Scandinavia, effective immediately. Del Vecchio’s appointment marks a significant leadership change in Maserati’s North European region, as she steps into the role previously held by Peter Charters, who departs the brand after five years of successful stewardship.
Del Vecchio brings with her over two decades of experience in the automotive industry, spanning diverse fields such as Marketing, Sales, Operations, and Digital Transformation. Her career has been defined by a strong focus on driving growth and innovation, both of which will be key as she leads Maserati in one of its most competitive and dynamic markets.
Speaking on her new role, Del Vecchio expressed her enthusiasm for the future of Maserati in the region. “I am thrilled to join Maserati, a brand synonymous with luxury, performance, and timeless design. My goal is to continue building on the brand’s success and expanding its presence in the UK and Scandinavian markets, ensuring that Maserati remains at the forefront of innovation in the luxury automotive sector.”
Del Vecchio’s appointment comes at a pivotal time for Maserati, as the marque accelerates its transition to electrification with models such as the GranTurismo Folgore and Grecale Folgore. With her expertise in digital transformation, Del Vecchio is poised to lead the brand’s efforts in embracing cutting-edge technology and digitalisation, while continuing to enhance Maserati’s renowned customer experience.
Peter Charters leaves behind a strong legacy, having spearheaded significant growth for Maserati across the North European region. His leadership was instrumental in increasing the brand’s visibility, strengthening dealer networks, and introducing innovative sales strategies that helped Maserati navigate the evolving automotive landscape.
Maserati’s presence in the UK and Scandinavia continues to grow, with increasing demand for both its combustion-engine and electrified models. Under Del Vecchio’s leadership, the brand looks forward to further strengthening its market share, expanding its digital footprint, and reinforcing its position as a leading player in the luxury performance car segment.
For more information about Maserati and its latest models, visit www.maserati.com/uk.
