Modena, March 14, 2025 – In an unprecedented celebration of Italian craftsmanship, Maserati and Giorgetti have joined forces to create a stunning collaboration that merges the worlds of automotive excellence and high-end interior design. Premiering at the 2025 Milan Design Week, this partnership showcases an exquisite interior collection and a one-of-a-kind Maserati Grecale Folgore, embodying a perfect blend of timeless elegance and technological innovation.
A Shared Vision of Italian Excellence
This collaboration is a meeting of two iconic brands that epitomize the very essence of Made in Italy. Maserati, renowned for its luxury performance vehicles, and Giorgetti, a 127-year-old leader in bespoke furniture design, share an unwavering commitment to meticulous craftsmanship, innovative research, and the pursuit of perfection. Their combined expertise results in an inspired dialogue where each brand influences and elevates the other, crafting an experience that is both exclusive and refined.
“Over the past 110 years, Maserati has been synonymous with Italian luxury, just like Giorgetti,” says Santo Ficili, Maserati CEO. “This partnership is a refined example of elegance and excellence, seamlessly integrating design and engineering. It aligns perfectly with our vision of becoming curators of Made in Italy, forging connections, evoking emotions, and telling stories of innovation, heritage, quality, and exclusivity.”
Echoing these sentiments, Giovanni del Vecchio, Giorgetti CEO, adds, “This partnership represents the authentic identities of Giorgetti and Maserati—two brands sharing deep-rooted values and a common vision. It is a testament to how collaboration, research, and experimentation can reinforce our DNA, keeping us at the forefront of innovation while remaining true to our industry roles.”
The Giorgetti Maserati Edition: A Tribute to Myth and Nature
The Giorgetti Maserati Edition interior collection takes inspiration from Neptune’s Trident—Maserati’s enduring emblem—infusing Giorgetti’s new designs with an ethereal blend of marine and celestial elements. This collection pays homage to the harmony of the sea and the power of the wind, drawing parallels with Maserati’s history of naming its models after legendary winds, such as the Grecale SUV. The collection’s evocative designs capture the mystique of underwater sirens and the fluidity of ocean waves, transforming furniture into art pieces that embody strength, beauty, and movement.
The Maserati Grecale Giorgetti Edition: The Pinnacle of Bespoke Luxury
At the heart of this collaboration lies a singular expression of automotive craftsmanship—the Maserati Grecale Giorgetti Edition. As a fully electric masterpiece under the Maserati Fuoriserie customization program, this one-off Grecale Folgore is a tribute to innovation and refined aesthetics.
Its bespoke exterior features an exclusive custom-made body color, exuding sophistication and individuality. Inside, the vehicle’s luxurious interior reflects Giorgetti’s signature artistry, incorporating refined fabrics and leathers that evoke a sense of warmth and exclusivity, akin to the coziness of a high-end home. This design approach redefines the concept of ‘rolling tailoring,’ where comfort and elegance meet cutting-edge technology in an immersive, tactile experience.
A Showcase of Italian Ingenuity at Milan Design Week
Crafted under the visionary leadership of Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse, the Giorgetti Maserati Edition interior collection and the Maserati Grecale Giorgetti Edition are testaments to movement, dynamism, and seamless design integration. Their grand unveiling will take place on April 7, 2025, during an exclusive private preview at the Giorgetti Spiga showroom and the Maserati Milan showroom, reserved for select guests.
From April 8 onwards, design aficionados and automotive enthusiasts will have the opportunity to experience these masterpieces firsthand, immersing themselves in the unparalleled fusion of Italian craftsmanship and innovation.
This groundbreaking collaboration marks a new chapter in the legacy of two iconic brands, reinforcing their commitment to artistry, precision, and forward-thinking design. With a shared passion for excellence, Maserati and Giorgetti continue to push the boundaries of luxury, proving that true innovation is born when tradition meets avant-garde creativity.
