Johannesburg, 03 March 2025 – Lexus South Africa is proud to announce its strategic partnership with Val de Vie Estate for the 2025 Pink Polo, a distinguished event that aims to raise critical funds for cancer research and outreach initiatives. This collaboration further solidifies Lexus South Africa’s dedication to social responsibility, aligning the brand with the Cancer Association of South Africa (CANSA) Paarl’s ongoing efforts in advancing crucial cancer research within the Paarl-Franschhoek valley.
“At Lexus South Africa, we are deeply committed to fostering a better society. Our corporate social responsibility strategy is built on a foundation of making a positive impact, and we are thrilled to join forces with Val de Vie Estate to support cancer research and community outreach initiatives. This partnership reinforces our belief in the transformative power of collaboration, and we are optimistic about the positive ripple effect it will have on our communities,” said Glenn Crompton, Vice President for Marketing at Lexus South Africa.
The Pink Polo event, set against the stunning backdrop of the Val de Vie Estate, has become an iconic fixture in the South African social calendar over the last 13 years. Known for its vibrant pink theme and its mission to raise awareness for cancer, this premier polo event stands as a testament to the Val de Vie Foundation’s unwavering dedication to the fight against cancer. Each year, the event attracts polo enthusiasts, socialites, and philanthropists, all united by a common cause—to contribute to cancer research and support those affected by the disease.
The 2025 Pink Polo will feature an exhilarating day of polo, world-class entertainment, and a sense of community that extends far beyond the boundaries of the polo field. Over the years, Pink Polo has successfully raised substantial funds for the Val de Vie Foundation, which in turn supports various cancer initiatives including research, early detection, and vital community outreach programs.
Ryk Neethling, Marketing & Brand Director for the Val de Vie Group, expressed enthusiasm for the continued success of the event. “We are incredibly excited to continue the ‘Pink Polo with a Purpose’ legacy. Since its inception in 2012, Pink Polo has grown tremendously and has made a significant impact on the fight against cancer. With the support of Lexus South Africa, we are confident that this year’s event will contribute even more to the cause, bringing us one step closer to a world where cancer no longer has the power to disrupt lives.”
The partnership between Lexus South Africa and Val de Vie Estate for the 2025 Pink Polo is a shining example of how brands can leverage their influence to make a meaningful difference. Lexus, renowned for its luxury and commitment to innovation, is equally passionate about giving back to the communities it serves. By supporting such a powerful cause, Lexus continues to demonstrate its belief in the importance of corporate citizenship and the role it plays in shaping a brighter future for all.
As the 2025 Pink Polo approaches, anticipation grows for what promises to be an unforgettable day of sport, glamour, and generosity. Attendees can look forward to not only a world-class polo match but also the opportunity to contribute to a cause that touches the lives of many. Through continued collaboration and support, Lexus South Africa and Val de Vie Estate are proving that the power of unity and purpose can pave the way for meaningful change.
About Lexus South Africa
Lexus South Africa is a luxury automotive brand committed to delivering innovation, quality, and service excellence. As part of Toyota South Africa Motors, Lexus continues to lead the way in sustainable luxury, offering a wide range of vehicles designed to enhance the driving experience while making a positive impact on society through its corporate social responsibility initiatives.
About Val de Vie Estate
Val de Vie Estate is a premier lifestyle estate in the heart of the Western Cape. Known for its stunning natural beauty, world-class amenities, and commitment to sustainability, Val de Vie Estate has become a hub for prestigious events, including the celebrated Pink Polo. The estate is home to the Val de Vie Foundation, which works tirelessly to support cancer research and community outreach programs throughout the region.
