Johannesburg played host to a moment of refined automotive theatre this past weekend as Lepas South Africa, a dynamic new sub brand of Chery Group South Africa, made a striking appearance at the prestigious JC Le Roux Cap Classique Event, staged against the elegant setting of Inanda Polo Club.
Set within an atmosphere shaped by elegance, leisure, and understated luxury, the event provided a natural stage for Lepas to introduce its evolving identity. Rather than simply displaying vehicles, the brand curated an experience that blended advanced engineering with lifestyle-led design thinking, positioning itself firmly within the premium mobility conversation in South Africa.
Guests were invited to explore the Lepas range up close, with the newly launched Lepas L4 drawing immediate attention as a compelling entry point into the brand’s premium offering, now available from R299 900*. Its presence underscored Lepas’ intent to balance accessibility with refinement, offering a product that feels considered in both design and execution.
Interest intensified as attendees were given an exclusive first look at the upcoming Lepas L6 and Lepas L8, both representing the next phase of the brand’s ambition. The L6, scheduled for launch in South Africa at the end of July 2026, and the L8, arriving thereafter, offered a glimpse into a future defined by sharper design language, enhanced technology, and a more immersive ownership experience.
“Being part of an event of this calibre speaks directly to who Lepas is,” said Jay Jay Botes, General Manager of Lepas and Chery Group South Africa. “Our customers don’t simply choose a vehicle, they make a statement about how they move through the world. What we witnessed at Inanda this weekend was that statement, made beautifully.”
Beyond the unveiling of models, the showcase allowed guests to engage directly with the brand’s philosophy, exploring its focus on craftsmanship, engineering precision, and a premium ownership journey that extends beyond the showroom floor. The experience reinforced Lepas’ positioning as a lifestyle-oriented mobility brand rather than a conventional automotive entrant.
Supporting this growing presence is a nationwide footprint of 27 dealerships across South Africa, ensuring that customers have access to consistent service, sales support, and product availability. This expanding network reflects Lepas’ commitment to making premium mobility both aspirational and accessible.
As the event concluded, Lepas left behind a clear impression of momentum and intent, signalling a brand increasingly confident in its place within South Africa’s evolving automotive landscape, where design, identity, and innovation converge on equal footing.
