KGM Motors UK, formerly known as SsangYong, has announced football legend Lee Trundle as its newest brand ambassador, in partnership with dealer partner Celtic Automotive. The former Swansea City, Bristol City, and Leeds United striker will join a growing roster of personalities dedicated to bringing the KGM brand to life through events, dealer engagement, and content that connects real people to the vehicles.
Trundle, celebrated for his audacious flair, creativity, and ability to entertain crowds as much as score goals, first captured the public’s imagination in non-league football before becoming a club icon at Swansea City. Across two spells, he netted 92 goals in 199 appearances and remains a revered figure among the club’s supporters.
Even at 49, Trundle continues to lace up his boots for Welsh third-tier side Pure Swansea FC, demonstrating the passion and longevity that have defined his career. Now, with his latest “transfer” to KGM UK, he will bring that same energy to the automotive world, supporting the brand across the UK through dealer events, content creation, and customer engagement initiatives.
“I’ve always loved connecting with fans and communities, so becoming a KGM ambassador feels like a natural fit,” Trundle said. “KGM is a brand with real personality – honest, confident, and built for people who want something capable and different. I’m excited to get involved and help more people discover what KGM is all about.”
Kevin Griffin, Managing Director at KGM Motors UK, added: “Lee is a fantastic addition to the KGM family. He’s widely respected and will bring energy and authenticity, qualities that align perfectly with our brand. We’re looking forward to working with him across our dealer network and events programme as we continue to grow KGM’s presence in the UK.”
With Trundle on board, KGM Motors UK continues to strengthen its connection with communities and fans, reinforcing its commitment to personality, capability, and real-world engagement.
