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JLR’s Robot Rudy: Enduring the Extreme to Ensure a Lifetime of Luxury
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ArticleJanuary 7, 2025

JLR’s Robot Rudy: Enduring the Extreme to Ensure a Lifetime of Luxury

Pretoria, South Africa – 18 December 2024: As the festive season draws near, many of us are gearing up for well-deserved rest, but spare a thought for Rudy the Robot, an unsung hero working tirelessly for Jaguar Land Rover (JLR) during the Christmas period. Operating in the freezing conditions of a -40°C climate, Rudy is […]

JLR’s Plug-in Hybrid Models Surge in Popularity as Consumers Embrace Electrification
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ArticleOctober 30, 2024

JLR’s Plug-in Hybrid Models Surge in Popularity as Consumers Embrace Electrification

Pretoria, South Africa, 30 October 2024 – JLR is riding a wave of demand for its plug-in hybrid electric vehicle (PHEV) models, as more consumers make the shift towards electrification. Global retail sales of JLR’s PHEV models increased by 29% in the first half of this financial year, a testament to the company’s positioning of […]

JLR and Fortescue Partner to Revolutionize EV Battery Technology with Elysia Software
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ArticleMay 23, 2024

JLR and Fortescue Partner to Revolutionize EV Battery Technology with Elysia Software

Pretoria, South Africa – 23 May 2024: JLR has entered a multi-year partnership with Fortescue to integrate its pioneering battery intelligence software, Elysia, into JLR’s next-generation electric vehicles. This collaboration aims to significantly enhance battery longevity, safety, and overall performance across JLR’s luxury EV portfolio. The groundbreaking partnership will debut with the new Range Rover […]