Kwik Fit is back behind the wheel with the launch of The Scenic Route 2, the second instalment of its acclaimed road-trip documentary series. Following the overwhelmingly positive response to last year’s debut film, which explored Scotland’s iconic NC500, the latest edition heads south to celebrate one of the UK’s most dramatic and rewarding drives: the legendary Cambrian Way.
Reuniting racing royalty and familiar screen personalities, the film once again brings together British motorsport veteran-turned-presenter Jason Plato, current BTCC competitor Daniel Rowbottom and model-turned-TV presenter Jodie Kidd for another unforgettable journey. This year, the trio are joined by Sky Sports presenter and Radio X DJ Polly James, whose Welsh roots add a layer of insider expertise to the group’s cross-country adventure.
A Journey Through Wales’ Most Spectacular Landscapes
Beginning in Polly’s hometown of Cardiff, the team follows the rugged spine of Wales on the Cambrian Way, a route famed for its sweeping views, twisting mountain roads and ever-changing scenery. Their journey takes them through both of the nation’s renowned national parks — Bannau Brycheiniog (Brecon Beacons) and Eryri (Snowdonia) — where vast valleys, ancient peaks and moody skies offer a cinematic backdrop.
Among the highlights is the legendary Black Mountain Pass, a pilgrimage route for keen drivers thanks to its combination of hairpins, steep climbs and uninterrupted vistas. The adventure also includes detours to the colourful village of Portmeirion and to the famously tongue-twisting Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (affectionately shortened to Llanfair PG), the longest place name in the UK. Their final stop brings them to Anglesey, completing a journey that showcases Wales at its most enchanting.
Three Cars, Three Characters — and One Common Foundation
Adding to the thrill of the adventure is the trio of vehicles chosen for the expedition: an Audi RS4 Estate, a Porsche Cayenne GTS and an Abarth Spider. Each offers its own driving personality — from refined power to athletic poise — but all are underpinned by Bridgestone tyres. The Audi and Porsche are equipped with Potenza Sport rubber for assured high-performance handling, while the lighter Abarth Spider runs on Turanza AllSeason 6 tyres for all-weather confidence.
This pairing of premium tyres with premium vehicles reinforces one of the film’s key messages: performance is only as strong as the tyres that connect a car to the road.
Expert Insights for Everyday Drivers
Beyond capturing the crew’s reactions to Wales’ extraordinary mountains, coastlines and winding rural stretches, The Scenic Route 2 expands into practical motoring advice. Viewers can expect supplementary video content in which the presenters cover essential topics such as pre-journey checks, road-trip safety and the importance of fitting the right tyres for the right conditions.
With the used-car market making high-end marques more accessible than ever, Kwik Fit also highlights a crucial truth: older performance models may come at an appealing price, but they demand the same level of tyre quality as their newer counterparts. On technically demanding routes like the Cambrian Way, tyre choice can make the difference between a spirited drive and a compromised one.
Behind-the-Scenes Fun — and What Happens Next
In true road-trip spirit, Kwik Fit will also be releasing a range of behind-the-scenes clips, outtakes and bloopers, giving viewers a glimpse of the camaraderie and mischief that unfolded between filming segments. All video content will be available across Kwik Fit’s social channels and at kwik-fit.com.
Danny Macro, Head of Digital Marketing at Kwik Fit, says the decision to revisit the format was an easy one:
“We had a fantastic response to our first road trip film so the obvious choice was to ask the team to explore another of the UK’s iconic routes. The Cambrian Way has not disappointed — the footage is absolutely stunning, the team bounce off each other brilliantly and we’ve also captured valuable insights from their motoring expertise. We can’t wait to hear the reaction from viewers and even suggestions for where we could go next.”
Produced in partnership with Bridgestone, The Scenic Route 2 is now freely available to watch on YouTube — offering drivers, adventurers and day-dreaming travellers alike a chance to escape into one of Britain’s most captivating road journeys.
