Kumho Tire Partners with Eintracht Frankfurt for a Sustainable Future
In a landmark move, renowned Korean tire manufacturer Kumho Tire has signed a three-year strategic partnership agreement with Eintracht Frankfurt. This collaboration is set to significantly boost Kumho Tire’s brand visibility and image across Europe. The agreement encompasses an extensive advertising presence in the stadium, attractive hospitality packages, and dynamic joint social media activities. Moreover, Kumho Tire’s support extends beyond the men’s football team to include Eintracht’s Esports team, with joint campaigns planned in collaboration with EintrachtTech.
“We warmly welcome Kumho Tire into our circle of partners. With its innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support them in their goal of further establishing themselves in Europe,” said Axel Hellmann, CEO of Eintracht Frankfurt Football AG.
Tony Lee, Head of Europe at Kumho Tire Europe GmbH, echoed this enthusiasm: “We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany’s borders, assists us in this endeavour. Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045.”
Kumho Tire, founded in Seoul in 1960, has grown into a global giant with over 11,000 employees and annual sales exceeding 60 million tires. The company’s European headquarters is strategically located in Offenbach-Kaiserlei, reinforcing its commitment to the European market. Kumho’s tires are trusted by leading automotive brands, including Mercedes-Benz, Volkswagen, Audi, Skoda, Hyundai, and Kia, as original equipment.
This partnership marks a significant step for Kumho Tire as it seeks to cement its position in the European market, leveraging Eintracht Frankfurt’s widespread recognition and strong reputation. Both organizations share a commitment to innovation, sustainability, and community engagement, making this collaboration a natural fit. As the partnership unfolds, fans and stakeholders can look forward to exciting developments and initiatives that will drive both brands forward in their respective fields.
