Kia Corporation has reaffirmed its commitment to electrification and innovation with the global unveiling of three new models at the 2025 Kia EV Day in Tarragona, Spain. The event showcased the Kia EV4, PV5, and Concept EV2, marking a new phase in Kia’s ambitious electrification strategy and highlighting its dedication to revitalising the global EV market.
Expanding Kia’s Electrified Line-Up
Kia’s latest EV offerings further solidify its leadership in the electric mobility sector. The three new models—EV4, PV5, and Concept EV2—underscore Kia’s goal of making electric vehicles more accessible while introducing personalised mobility solutions through its pioneering Platform Beyond Vehicle (PBV) strategy.
Kia EV4: Redefining the Electrified Saloon and Hatchback Market
First unveiled as a concept at the 2023 Kia EV Day in Seoul, the Kia EV4 is the brand’s first fully electric saloon and hatchback. Designed to bridge the gap between mainstream and premium electric vehicles, the EV4 incorporates innovative features that push beyond traditional C-segment saloon offerings. Joining the ranks of Kia’s award-winning EV models—the Kia EV9 (2024 World Car of the Year) and Kia EV6 (2022 European Car of the Year)—the EV4 is set to attract a diverse customer base with its blend of cutting-edge technology, design, and performance.
Kia PV5: The First Dedicated PBV Model
A key highlight of Kia’s 2025 EV Day was the unveiling of the PV5, the brand’s first dedicated PBV model. Previously showcased as a concept at the 2024 Consumer Electronics Show (CES) in Las Vegas, the PV5 embodies Kia’s push toward personalised and flexible EV solutions. Built on a dedicated platform, the PV5 offers modular configurations tailored for different use cases, including Cargo, Passenger, Wheelchair Access Vehicle (WAV), and Crew variants. This radical approach to modularity provides customers with unparalleled flexibility, redefining the way electric vehicles serve both personal and business needs.
Kia Concept EV2: A Glimpse into the Future of Agile, Affordable EVs
The Concept EV2 introduces a sub-compact SUV EV to Kia’s expanding electrified family. Designed to be both agile and accessible, the EV2 sets a new benchmark in the B-segment SUV category, delivering innovative features that elevate the user experience. With its forward-thinking design and practical functionality, the Concept EV2 underscores Kia’s mission to democratise EV ownership and expand sustainable mobility solutions.
Driving the Future of EVs
Beyond the new model unveilings, the 2025 Kia EV Day provided deeper insights into Kia’s broader electrification strategy. The event underscored the brand’s role in accelerating the global EV transition, reinforcing its ambition to become the world’s leading EV manufacturer and sustainable mobility solutions provider.
Kia President and CEO Ho Sung Song highlighted the company’s commitment:
“Kia remains committed to becoming the world’s leading EV brand and sustainable mobility solutions provider by enhancing the options and experiences we offer our customers. With models like the Kia EV4 and the vision shown in the Kia Concept EV2, we strive to democratise EV ownership, making the benefits of sustainable mobility solutions open to everyone.”
Innovations Beyond Vehicles: Kia’s PBV Vision
The 2025 Kia EV Day also emphasised Kia’s dedication to reshaping personal and commercial mobility through PBV innovation. Built on the state-of-the-art E-GMP.S (Electric-Global Modular Platform for Service) architecture, Kia’s PBVs offer unprecedented adaptability through modular body systems. The PV5, in particular, serves as a trailblazer, demonstrating how Kia’s customer-first approach and advanced EV technology can transform the mobility landscape.
Kia further expanded its PBV vision with the introduction of Kia AddGear, a customisation program allowing customers to personalise their PBV models with a diverse selection of accessories. Additionally, a partnership with Samsung Electronics introduced SmartThings Pro, an optimised IoT system designed for PBVs. This cutting-edge technology enables seamless remote management of business operations, enhancing productivity and efficiency within the vehicle.
A Strategic Location for a Landmark Event
The decision to host the 2025 Kia EV Day in Spain was strategic, reflecting the country’s growing role in Kia’s electrification plans. With Europe emerging as a crucial market for EV adoption, Spain provides an ideal backdrop for Kia to showcase its latest advancements in sustainable mobility.
The 2025 Kia EV Day marks a significant milestone in Kia’s journey toward a fully electrified future. By unveiling the EV4, PV5, and Concept EV2, Kia not only expands its EV portfolio but also reinforces its leadership in the evolving mobility landscape. With an unwavering commitment to innovation, personalisation, and sustainability, Kia is poised to redefine the electric vehicle experience for years to come.
