Kia UK is celebrating a landmark achievement as a record number of its dealerships receive top accolades in the annual Reputation Awards. For 2026, 14 Kia dealerships achieved the prestigious Reputation 900 Award, placing them among the highest-rated automotive retailers in the UK. An additional 110 dealers scored above 800, meaning more than half of the Kia UK network has been formally recognised for excellence in customer service, review sentiment, social engagement, business listing accuracy, and more.
The Reputation 900 Award recognises businesses that have demonstrated an exceptional commitment to customer experience, achieving a score of 900 or higher. The award takes into account review sentiment, volume, recency, response, social engagement, and brand health, highlighting those who consistently prioritise the customer voice.
Kristi Melani, Chief Marketing Officer at Reputation, commented, “Exceptional customer experience doesn't happen by accident – it’s a choice. Each Kia dealership listed has shown a relentless commitment to their reputation, placing them among an elite group of leaders who prioritise the customer voice above all else. They aren't just hitting targets; they're building lasting relationships.”
Paul Philpott, President and CEO of Kia UK, added, “Customer experience is at the heart of our business, and these latest Reputation results demonstrate the commitment and professionalism of our dealer partners nationwide. Achieving such a high volume of 900- and 800-plus scores is a remarkable accomplishment and reflects the consistent, people-focused service our customers value. The strength of our dealer partnerships is built on our mutual goal to provide the very best customer service. Our dealerships make the most of our state-of-the-art Kia Academy training facility in Derby, where customer service training is a core part of learning, and we invest in customer retention through quarterly offers to genuinely deliver great products, prices, and service.”
These results build on Kia UK’s strong reputation in previous years, including its recognition as the top UK car brand in Reputation’s 2022 Automotive Reputation Report. Working closely with Reputation, Kia UK continues to support dealer partners in enhancing customer interactions, strengthening online presence, and driving continuous improvement across the network.
Among the 14 dealerships to receive the Reputation 900 Award were Drayton Motors in Boston, Ken Jervis in Stoke-on-Trent, Glyn Hopkin in Romford, and Gravells in Abergavenny, Bridgend, Narberth, and Hereford. A further 110 dealerships, including Acorn in Burntwood, Drayton Motors in Scunthorpe, and Arnold Clark in Glasgow, earned Reputation 800 Awards, underlining the breadth of Kia UK’s commitment to high-quality customer experience nationwide.
This milestone demonstrates Kia UK’s dedication to not only delivering outstanding vehicles but also fostering strong, trusted relationships with customers through exceptional service.
