Record-Breaking Sales in 2024
In October, Kia broke new ground in the UK, with the Sportage model soaring to the top of monthly sales charts. This achievement reflects a broader trend for Kia, which has set sales records in nearly every month of 2024—including February, April, June, July, August, and September. The recent surge has elevated Kia to the fourth-best-selling automotive brand in the UK this year, with an astounding 100,936 units sold so far. Notably, this is only the third time Kia has surpassed the 100,000 mark, following its first milestone in 2022.
This surge has also firmly established Kia as a leader in the eco-friendly vehicle market. By October, electrified models accounted for nearly half of Kia’s total UK sales. This momentum has helped Kia secure the second-best position among all brands in electrified vehicle sales—a testament to the growing consumer demand for sustainable automotive options.
The Ever-Popular Kia Sportage: October’s Best-Seller
At the forefront of Kia’s success is the Sportage, which continues to be a top choice among UK buyers. In October alone, Kia sold 4,533 units of the Sportage, making it the UK’s best-selling car for the month and contributing to its impressive year-to-date tally of 42,115 units. Celebrating 30 years in the UK, the fifth-generation Sportage has cemented its legacy, trailing only 350 units behind the UK’s top-selling model for 2024. With two months remaining, the Sportage stands as a strong contender for the year’s best-selling title.
A Commitment to Eco-Friendly Mobility
Kia’s eco-friendly range has played a significant role in driving the brand’s growth. Kia’s electric vehicle lineup now includes models like the EV3, EV6, and EV9, along with the Niro EV, each offering a range of features and competitive performance. Notably, the newly launched EV3, with a starting price of £32,995, has already generated over 1,000 pre-orders. The EV3’s appeal extends beyond price; it offers an impressive range of up to 375 miles per charge, depending on the battery selected (81.4kWh or 58.3kWh). This enthusiastic response to the EV3 reflects a strong interest in accessible, eco-friendly vehicles, further boosted by Kia’s dedicated EV3 Electric Experience events across the country.
Customer-Focused Financing for Q4
With an eye toward an even stronger fourth quarter, Kia has launched an attractive set of customer finance offers for its fully electric range, which includes the EV3, EV6, EV9, and Niro EV. These models are available with competitive 3.9% APR finance options. Additionally, Kia has tailored offers for its hybrid models, with 5.9% APR on the Stonic, XCeed, and Niro HEV, and 7.9% APR on Sportage variants, all requiring no minimum deposit. These offerings are designed to appeal to a diverse range of customers, aligning with Kia’s mission to make sustainable mobility accessible to more people.
Looking Ahead: Kia’s Ambitious Goals for 2024 and Beyond
Kia’s performance this October and throughout the year demonstrates a sustained upward trajectory in the UK market. With strategic customer offers, a comprehensive eco-friendly lineup, and the enduring appeal of the Sportage, Kia is poised to continue its record-breaking streak as the year draws to a close. As one of the leading brands in electrified vehicles and a top choice in the SUV market, Kia’s innovations and customer-centric approach keep it on track to meet and exceed its ambitious 2024 goals.
