Third-generation Ceed and Fourth-generation Sorento Triumph Again
Kia has once again proven its dominance in the used car market, achieving a remarkable double win at the Auto Express Used Car Awards 2024. The Korean automaker retained its titles in the Compact Family Hatch and Large SUV categories for the second consecutive year, with the third-generation Ceed and fourth-generation Sorento earning top honors.
Compact Excellence: The Kia Ceed
The Kia Ceed continues to impress as a standout choice in the compact family hatchback segment. Launched in 2007, the Ceed introduced Kia’s now-iconic seven-year, 100,000-mile warranty, a promise of reliability that redefined perceptions of the brand.
The third-generation model, introduced in 2018, further cemented the Ceed’s reputation. With its bold design overhaul, enhanced practicality, and improved drivability, it remains a favorite among young families. A 2021 facelift brought a sportier, more angular front end, ensuring the Ceed stayed ahead of the curve. Additionally, Kia dropped the quirky apostrophe from the model’s name (‘cee’d’), reflecting its evolution into a more polished offering.
Paul Barker, Editor of Auto Express, highlighted the Ceed’s strengths: “The Ceed offers the kind of practicality and reliability used buyers crave, scoring brilliantly in the 2024 Driver Power survey of driver satisfaction.”
Dominance in the SUV Market: The Kia Sorento
The fourth-generation Sorento, launched in 2020, redefines the large SUV segment with its premium feel, robust practicality, and versatility. With a choice of petrol hybrid, plug-in hybrid, or diesel powertrains, the Sorento appeals to a wide range of buyers seeking efficiency and capability.
Praised for its spacious cabin, advanced technology, and bold styling, the Sorento recently received a mid-life refresh, aligning it with newer Kia models like the electric EV9. Auto Express judges commended its unbeatable combination of value, style, and utility: “The Sorento’s space, practicality, equipment, and striking styling make it a standout choice,” said Barker.
Industry Recognition and Continued Excellence
The Auto Express Used Car Awards are a prestigious annual event that celebrates excellence across 19 categories, determined by a panel of industry experts. Winners are selected based on used car pricing, Driver Power satisfaction scores, and real-world performance.
Kia’s ability to secure back-to-back victories in these fiercely competitive categories underscores its commitment to delivering high-quality vehicles that meet the evolving needs of modern drivers.
With these accolades, the Kia Ceed and Sorento reaffirm their positions as market leaders, offering unmatched value, reliability, and versatility in the used car market. For UK motorists seeking proven excellence, Kia remains a compelling choice.
