Kia continues its impressive streak of success at the Business Car Awards, solidifying its reputation as a leader in the electric and SUV markets. At last night’s prestigious 2024 ceremony, hosted at the Hilton London Bankside Hotel, the Kia EV9 was named ‘Best Premium Large SUV’, adding another accolade to its rapidly growing trophy cabinet.
Redefining the Premium SUV Segment
In a fiercely competitive category, the Kia EV9 stood out among a crowded field of premium SUV models, impressing the judges with its bold design, practicality, and advanced efficiency. Not only did it outshine its electric vehicle (EV) competitors, but it also held its ground against traditional internal combustion engine (ICE) rivals—an achievement that speaks volumes about Kia’s rising status in the automotive world.
The judges’ praise was telling: “The idea of a £65,000+ Kia SUV would not have been possible before the EV6 that was launched in 2021 – such is the acceleration of the Korean brand. The EV9 looks distinctive, but it’s a practical seven-seater, that’s good to drive, and the efficiency is ace.” The recognition reflects the EV9’s ability to seamlessly blend premium features with eco-conscious performance, marking Kia’s evolution into a true contender in the luxury SUV market.
A Fleet Favourite
Since its debut in 2023, the Kia EV9 has resonated with both retail and business customers, with over 60% of its UK sales in 2024 coming from fleet and business sectors. This is in part due to the attractive 2% Benefit-in-Kind tax rate for company car drivers, making it a compelling choice for environmentally-conscious businesses. The EV9’s range of up to 349 miles on a single charge and ultra-fast 800V charging capability further solidify its appeal, offering practicality without compromise.
Continued Recognition for Kia’s Niro Family
Kia’s success at the Business Car Awards wasn’t limited to the EV9. The ever-reliable Kia Niro family received high commendation in the ‘Best Compact SUV’ category, further enhancing the brand’s credentials in the increasingly competitive SUV segment. This follows last year’s triumph, where the Kia Sportage won ‘Best Medium SUV’, continuing the momentum of excellence for Kia UK.
Driving the Future
The recognition of both the Kia EV9 and Niro family at the Business Car Awards underscores the brand’s ongoing commitment to innovation, design, and efficiency. From its humble beginnings to becoming a formidable force in the premium SUV and EV markets, Kia’s rise is a testament to its forward-thinking approach, as it continues to push the boundaries of what drivers can expect from a modern vehicle.
With accolades stacking up and a rapidly expanding portfolio of award-winning vehicles, Kia’s ascent shows no signs of slowing down. The EV9’s latest victory cements its place at the forefront of the EV revolution, offering customers the perfect balance of luxury, practicality, and cutting-edge technology.
