Kia is set to redefine in-car entertainment with the launch of a new series of display themes featuring some of Disney’s most iconic brands, promising to delight drivers and passengers of all ages. Through this collaboration, Kia is bringing the worlds of Disney, Pixar, Marvel, National Geographic, and Star Wars™ directly into its vehicles, creating an immersive and emotionally engaging experience unlike any other on the road.
Available on models equipped with Kia’s Connected Car Navigation Cockpit (ccNC) infotainment system, the new themes allow owners to personalise their vehicles with art from beloved cinematic universes. From The Lion King and Toy Story to The Avengers and The Mandalorian, these digital experiences transform the car interior into a visually rich environment that sparks joy, nostalgia, and shared moments.
“This collaboration with Disney represents a ground-breaking use of our digital and over-the-air systems to allow owners to customise not just the appearance, but the personality of their vehicles with the art of characters from some of the most beloved cinematic worlds ever created,” said Charles Ryu, Senior Vice President and Head of Kia’s Global Brand & CX Division. “Kia aims to establish itself as the industry’s most approachable mobility brand both through its innovative product design and the advanced use of smart technology.”
From the moment the engine starts to the point of arrival, each theme integrates distinctive graphics and design elements across the ccNC system. Fans can enjoy interactive, visually stunning experiences that turn everyday journeys into memorable adventures.
The first wave of themes will feature Marvel’s Avengers, Disney’s Mickey & Friends, and Pixar’s Toy Story, with up to 30 individual themes expected to launch by the end of 2026. Kia Connect Store will host a dedicated Disney section, enabling drivers to explore and download their favourite themes easily. A specially curated Disney promotion page will also provide fans with exclusive engagement opportunities through related events and campaigns.
With this initiative, Kia is not only enhancing in-car technology but also strengthening the emotional connection between drivers and their vehicles. By blending innovation with entertainment, the automaker is turning every journey into a magical experience that resonates with Disney fans around the world.
