In a testament to its meteoric rise on the global automotive stage, Jetour has once again captured the attention of the industry with its most attended International Annual Business Conference to date. Hosted in Shanghai under the theme “Together for Future,” the event welcomed over 1 000 international partners and user representatives from 70 countries and regions, underscoring the brand’s ever-strengthening global footprint.
The surge in attendance reflects Jetour’s exceptional growth trajectory, with 2024 sales reaching 568 387 units, marking a staggering 80.3% year-on-year increase. As one of the fastest-growing SUV brands globally, Jetour’s momentum is not only sustained by impressive numbers but also by its inclusive and strategic approach to business, where success is a shared pursuit.
A Vision Aligned Across Borders
At the heart of the conference was a unified commitment to strategic planning, product innovation, and global collaboration. Executive Vice President of Jetour International, Mr. Yan Jun, emphasised the importance of strategic alignment in his keynote address:
“In 2025, our focus must be on strategic execution. Rather than merely pursuing outcomes, Jetour values alignment of vision with our global partners. Through this annual business conference, we aim to unify our goals and work in concert to achieve new milestones.”
This message resonated with attendees, many of whom are already benefitting from Jetour’s extensive support framework—ranging from a diverse product lineup to robust supply chain infrastructure.
From Startup to Global Force
Since its introduction in 2018, Jetour has distinguished itself through its “Travel+” strategy, positioning the brand as a lifestyle-oriented automotive choice for adventurous, value-driven consumers. With cumulative global sales exceeding 1.68 million units across 67 markets, Jetour has set a remarkable precedent—becoming the first auto brand to surpass 500 000 units sold within six years of its inception.
A compound annual growth rate of over 70% for four consecutive years has further cemented Jetour’s status as a formidable player in the global SUV market. This exponential rise is not merely a product of volume but one of vision—expanding beyond vehicles to embrace innovation, experience, and partnership.
Expanding Horizons: Off-Road and Hybrid Frontiers
Looking to the future, Jetour is preparing to broaden its portfolio with an emphasis on premium off-road models and intelligent innovation. The upcoming launch of the G700 in the UAE later this year is a strategic move into the performance SUV segment, catering to markets where luxury and ruggedness go hand-in-hand.
Additionally, Jetour is advancing its hybrid technology roadmap and doubling down on smart mobility solutions, reinforcing its commitment to sustainability, user-centric design, and cutting-edge engineering.
Jetour’s South African Story
Jetour’s arrival in South Africa in late 2024 with its Dashing and X70 Plus models has been met with enthusiasm from local consumers. The combination of affordability, design sophistication, and aftersales support—bolstered by over 40 dealerships nationwide and a dedicated parts warehouse in Midrand, Johannesburg—has positioned Jetour as a compelling new force in the South African SUV segment.
A Future Built Together
Jetour’s message is clear: growth is not a solo endeavour. The Shanghai conference exemplified the brand’s commitment to collaboration, innovation, and global partnership, bringing together stakeholders from every corner of the world to chart a collective path forward.
As Jetour prepares for a new chapter shaped by off-road adventure, hybrid technology, and a renewed focus on user-driven design, its rallying cry—“Together for Future”—rings with purpose. With unwavering momentum and a clear strategy, Jetour is no longer just a brand to watch—it’s a brand that’s shaping the future of global mobility.
