Cape Town – Jetour’s three-year vehicle sponsorship of the DHL Stormers made a spectacular debut this past Friday, as the home team trounced defending URC champions Leinster 35-0 at the iconic DHL Stadium. The match marked not only a dominant on-field performance but also a celebration of community, innovation, and shared passion between two brands carving bold new paths.
Last month, Jetour officially announced the partnership, uniting two organisations defined by performance, resilience, and a commitment to their communities. For Jetour, rapidly establishing itself as a leading SUV brand in South Africa, and the DHL Stormers, reinventing their identity under the “In It Together” campaign, the collaboration reflects a shared vision: striving for excellence on and off the field.
As part of the sponsorship, select Jetour customers and dealers are invited to attend every home game, enjoying centre-field VIP seating, full catering, a kiddies club, and exclusive interactions with Stormers players. Friday’s match saw 150 Jetour guests among the 19,000-strong crowd, soaking up the atmosphere and celebrating every try in true family fashion.
“Amazing… Wow Wow Wow! My family and I are still speechless. Thank you,” says Kurt Lochner, a Jetour Somerset West customer. Sam Greenhalgh echoes the sentiment: “Really and truly loved everything about it. Best family vibes, I was truly blown away.” Roxanne Saige Abrahams adds, “Had another great evening with my princess by the field celebrating our very first home game victory. Thanks, Jetour, for giving myself and my daughter another experience under the lights at the DHL Stadium.”
For Jetour, the initiative reinforces its commitment to putting customers first. “Experiencing the energy at the DHL Stadium on Friday, and seeing our customers and their families celebrating every try, really helps to strengthen our Jetour community,” says Courtney Knowles, Jetour Brand and PR Manager. “Experiences like this remind us of why we put customers at the heart of everything we do. We can’t wait to create even more unforgettable experiences throughout the season.”
Fans and customers eager to join in the excitement can follow Jetour South Africa on social media for chances to win VIP tickets. Adding another milestone to the partnership, Jetour will soon launch the exclusive Jetour VIP Club at the DHL Stadium – a first in the venue’s history – promising even more memorable experiences for local rugby enthusiasts.
With a winning combination of thrilling rugby and customer-first experiences, Jetour’s sponsorship of the DHL Stormers is more than a partnership—it’s a celebration of community, performance, and unforgettable moments shared in the heart of Cape Town.
