In a quest to realize her ultimate dream car, celebrated singer-songwriter Jesy Nelson collaborated with the renowned Urban Automotive, a company specializing in bespoke vehicle customization. Nelson entrusted her newly acquired Mercedes-Benz G63 AMG to Urban’s skilled artisans, tasking them with executing an ambitious overhaul that includes an array of carbon fiber enhancements, striking 23-inch alloy wheels, and a luxurious mandarin leather interior makeover, inspired by the elegance of a prestigious French fashion house.
Urban Automotive has recently showcased the fruits of their labor through a captivating video, revealing the extensively customized Mercedes-Benz G63 AMG. The video highlights the moment Jesy Nelson is joyfully reunited with her transformed 4×4, marking the culmination of an eight-week intensive custom build at Urban’s headquarters.
This project represents Urban Automotive’s most intricate and extensive customization of the Mercedes ‘G-Wagon’ to date. The vehicle’s interior now boasts a lavish quilted mandarin leather finish, enveloping the seats, door panels, and floor mats. Additionally, the dashboard and center console have been adorned in the same exquisite leather, complemented by a mandarin Alcantara headlining, completing the interior’s transformation.

Externally, the G63 AMG has been given a striking makeover with Urban Automotive’s signature carbon fibre Widetrack package, which includes an array of enhancements such as a ‘Bullnose’ bonnet, new bumpers at both ends, a rear diffuser, wing, spare wheel cover, and a roof light pod. The vehicle’s stance is now more commanding thanks to 23-inch Urban-Vossen UV-X forged alloy wheels, which widen the vehicle by 50mm, matched by AMG brake calipers painted in the same mandarin theme.
Upon seeing her revamped dream car, Jesy Nelson was overwhelmed with joy, exclaiming, “This is the most beautiful thing I’ve ever seen in my life – that is insane! You’ve done such an amazing job… This is literally my dream car!”
The bespoke Mercedes-Benz G63 AMG is a standout addition to Urban Automotive’s Signature Series, which consists of unique or limited-edition luxury vehicles tailored for celebrities and notable figures worldwide. Since its establishment in the UK in 2014, Urban Automotive has expanded its presence to 23 countries, boasting a client roster that includes names like Scott Disick and Marcus Rashford.
Urban Automotive prides itself on offering an extensive range of customization options, from exterior styling and alloy wheels to bespoke interior designs and performance enhancements, all crafted at their UK headquarters. This project not only showcases their unparalleled craftsmanship and attention to detail but also Jesy Nelson’s unique vision brought to life through the art of custom vehicle design.















