Jeep has established a new partnership in Europe with The North Face, the world’s premier supplier of outdoor clothing, equipment and footwear. And last night (17 November), the 4×4 manufacturer marked the agreement by sponsoring The North Face Speaker Series 2011, one of an exclusive group of events taking place during November in five countries around Europe.
Celebrating the extraordinary record-breaking first winter ascent of the 26,362ft Gasherbrum II (GII) in Pakistan, The North Face Speaker Series brings together expedition team Simone Moro, Denis Urubko and Cory Richards to share their personal stories of the 37-day, 2011 winter expedition, live on stage.
The intrepid climbers recounted tales of unimaginable extreme conditions such as minus 46° temperatures, blizzards and fierce winds, and recalled how they survived an enormous avalanche on the precarious descent back to base camp. This inspirational story was vividly brought to life with an exclusive film and unique photo gallery – all digitally shot by Cory Richards.
The UK ‘leg’ of the Speaker Series took place at the Royal Institute of Great Britain, London, where a rugged new Jeep Wrangler was on display for viewing by the event’s audience. The four other European cities on the tour are Turin, Barcelona, Moscow and Munich.
The role as supporting sponsor of the North Face Speaker Series allows Jeep to further strengthen its commitment to the world of action sports and confirms the ‘Go Anywhere, Do Anything’ ability of the brand, especially the iconic Jeep Wrangler.
“The athletes from The North Face team perfectly embody the values of freedom, adventure, authenticity, passion and uniqueness that are part of the Jeep DNA,” says Nigel Land, brand director, Chrysler Jeep UK. “And we were delighted to support this remarkable night in London.”
