Jaguar TCS Racing, the renowned British race team competing in the all-electric ABB FIA Formula E World Championship, proudly announces its latest strategic collaboration with Google Cloud. As the Official Cloud Partner for the 2024/25 season, Google Cloud will bring its cutting-edge artificial intelligence (AI) and cloud technologies to the forefront, aiming to elevate the team’s performance both on and off the track.
This groundbreaking partnership will see Jaguar TCS Racing leverage Google Cloud’s state-of-the-art AI and cloud solutions to optimize real-time car performance data. From the moment the Jaguar I-TYPE 6 race car enters the pit garage, the team’s engineers and drivers will harness this data to make crucial live decisions, enhancing their competitive edge in the premier electric racing series.
The announcement of this collaboration comes just before the highly anticipated London E-Prix double-header, the season finale of the 2024 ABB FIA Formula E World Championship. Scheduled for 20 and 21 July, this event will witness the British team competing fervently for both the Teams’ and Drivers’ World Championship titles. Jaguar TCS Racing currently leads the Teams’ World Championship, with drivers Nick Cassidy and Mitch Evans holding the first and second positions in the Drivers’ World Championship, respectively.
James Barclay, Managing Director of JLR Motorsport and Team Principal of Jaguar TCS Racing, expressed his enthusiasm about the partnership: “It’s fantastic to welcome Google Cloud as our Official Cloud Partner for next season. This collaboration represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport. Google Cloud’s expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights. With just days until the finale of what has been an incredibly competitive season, we look forward to the journey ahead with Google Cloud.”
Tara Brady, President of EMEA at Google Cloud, also shared her excitement: “We are thrilled to partner with Jaguar TCS Racing, a team at the forefront of electric motorsport innovation. This collaboration is a testament to the power of cloud technology and AI in transforming industries, while demonstrating Google Cloud’s commitment to driving innovation across the entire automotive sector. We are excited to contribute our expertise to help Jaguar TCS Racing achieve new levels of performance and success on and off the track.”
As the world of motorsport continues to evolve with technological advancements, the partnership between Jaguar TCS Racing and Google Cloud marks a significant milestone. By integrating advanced AI and cloud technologies, the team aims to redefine performance metrics and set new standards in electric racing. The future of motorsport looks promising with such innovative collaborations, promising thrilling races and groundbreaking developments.
