Isuzu UK has proudly announced the three-year extension of its partnership with the Scottish Football Association (Scottish FA), continuing its role as the Official Commercial Vehicle Partner of the Scottish Gas Men’s Scottish Cup until the end of the 2027/28 season. The renewed agreement solidifies Isuzu’s growing presence in UK football and reinforces its dedication to supporting grassroots and elite-level domestic competitions alike.
This extension marks a continuation of a successful collaboration that began in 2022, a partnership forged around shared values of resilience, performance, and community. As The Pick-Up Professionals, Isuzu has provided unwavering support to the Scottish Cup over the past three seasons—an era that has delivered unforgettable moments and thrilling championship victories. Among these were Celtic’s back-to-back titles in 2022/23 and 2023/24, and most recently, Aberdeen’s dramatic win in the 2024/25 final. That match saw Aberdeen lift the coveted trophy for the first time in 35 years, following a nail-biting 4-3 penalty shootout win after a tense 1-1 draw in extra time.
First contested in 1873, the Scottish Cup holds a unique place in global football history as the oldest trophy in association football. Its rich legacy is built on legendary clubs, iconic goals, and the raw, passionate energy of Scottish football culture. With this renewed commitment, Isuzu UK deepens its involvement in preserving and promoting that tradition, bringing added support to one of the most revered domestic competitions in the world.
George Wallis, Head of Marketing at Isuzu UK, reflected on the extension:
“We are very excited to continue our partnership with the Scottish FA as the Official Commercial Vehicle Partner of the Scottish Gas Men’s Scottish Cup. After three years of close collaboration, we truly appreciate the prestige and significance of this competition in Scottish football. It is a great privilege to extend our support for another three thrilling seasons.”
Michael Chisholm, Head of Partnerships at the Scottish FA, echoed that sentiment:
“We are excited to announce that Isuzu UK will remain as the Official Commercial Vehicle Partner of the Scottish Gas Men’s Scottish Cup for the following three seasons. Consolidating our strong relationship with Isuzu, with its commitment to driving domestic football initiatives across the UK forward, we look forward to the upcoming season with The Pick-Up Professionals as partners.”
Isuzu’s involvement with the Scottish Cup is just one facet of its broader investment in UK football. The brand also sponsors the Clearer Water Irish Cup and holds title sponsorship of the Isuzu FA Vase and FA Trophy, underscoring its passion for empowering clubs and communities across all tiers of the game.
As anticipation builds for the 2025/26 edition of the Scottish Gas Men’s Scottish Cup, fans can look forward to another season of underdog triumphs, derby-day drama, and crowning moments of glory—all with Isuzu proudly in support.
Through this continued partnership, Isuzu reaffirms its role not just as a trusted commercial vehicle partner, but as a committed champion of British football.
