9th February 2024 – Isuzu UK proudly hosted its highly anticipated yearly Dealer Awards on 1st February 2024. The event, held in two distinguished parts, showcased Isuzu’s commitment to excellence and its significant role in the sports sponsorship arena.
Before the awards evening, Isuzu UK dealers were invited to the conference, held at Hampden Park, Scotland’s National Stadium, which was a testament to Isuzu’s deep-rooted involvement in sports sponsorship. With a rich partnership in football, Isuzu’s association with the FA Trophy and FA Vase highlighted its unwavering commitment to the beautiful game. Furthermore, Isuzu’s sponsorship extended beyond football, with a strong presence in rugby through its partnership with the Welsh Rugby Union. The company also proudly sponsors prestigious events like the Scottish Cup and Irish Cup, further solidifying its position as a key player in the sports sponsorship landscape.
The awards evening, hosted at Hilton Glasgow, was a glamorous affair that recognised and celebrated the outstanding performance of Isuzu’s dealers throughout 2023. Following the successful events in the previous years, the whole network of UK dealers was once again invited to the glamorous event set in the 80s theme to celebrate another year of greatness and the most successful year of D-Max sales since its introduction in 2012.
During the event, guests were greeted by Isuzu Motors International Operations Thailand executives and enjoyed the appearance of sports personalities, including Sky TV’s famous sports presenter Eilidh Barbour, who presented the awards, and former Scotland and British and Irish Lions full-back Gavin Hastings, who joined her on stage to get insight into his legendary achievements. The evening closed with a surprise set from Martin Kemp, actor and bassist in the new wave band, Spandau Ballet.
A range of prestigious awards were presented, acknowledging excellence in various categories:
- Isuzu Dealer of the Year and Accessories Dealer of the Year: RVT Commercials claimed top honours, showcasing exceptional performance.
- Parts Dealer of the Year: Roger Young demonstrated excellence in parts services, securing the Parts Dealer of the Year award.
- Dealership Community Award: Livery Dole’s commitment to community service earned them this esteemed award.
- Marketing/Social Media Dealer of the Year: Crawfords Automotive Group’s innovative marketing and social media strategies were recognised with this award.
- Events Dealer of the Year: J W Rigby took home the award for outstanding event management.
- New Dealer of the Year: Desira Group made a remarkable entry into the Isuzu family, securing the New Dealer of the Year award.
Isuzu also took the opportunity to celebrate regional performance, honouring the best Sales, Accessories, Parts, and overall performance dealers in each of the four regions.
Graham Joll, covering the south region, was awarded the Regional Sales Manager of the Year, highlighting his exceptional leadership and contribution to Isuzu’s success.
Alan Able, Isuzu UK Managing Director, expressed his enthusiasm about the event, stating, “The Isuzu UK Dealer Awards 2024 was an incredible celebration of our collective success. With the best year of Isuzu D-Max sales ever, we are proud to honour our top-performing dealers and recognise their exceptional contributions. The event was a great success, and we look forward to what 2024 holds for Isuzu.”
The Isuzu Dealer Awards 2024 showcased the brand’s commitment to excellence in the automotive industry. As Isuzu continues to set new benchmarks, the company anticipates a year of continued success and growth in 2024.
