The Isuzu D-Max continues to demonstrate unparalleled excellence as it has been crowned ‘Pick-Up of the Year’ at the prestigious Company Car & Van Awards 2025, marking its fourth consecutive win in this esteemed category. This remarkable achievement underscores the D-Max’s consistent ability to impress and meet the diverse demands of customers, establishing itself as a leader in the competitive pick-up market.
Celebrating an impressive streak of back-to-back record sales years, the Isuzu D-Max carries a strong momentum into 2025, with a well-earned reputation for its unyielding workhorse pedigree and steadfast reliability. Its impressive versatility and ability to adapt to various needs and environments have cemented its position as the go-to pick-up for discerning professionals across industries.
Andrew Walker, Editor and Publisher of Company Car & Van, highlighted the D-Max’s exceptional versatility and performance in his comments on the award: “When a pick-up wins an award four years in a row, it must be doing something right—and the D-Max does that alright. It’s available in a myriad of conversions and a range of single, extended, and double cab models to suit all customer needs. It’ll do the rough stuff whilst also tackling the urban jungle too.”
The D-Max’s range of configurations, from the utilitarian Utility trim to the top-of-the-line V-Cross, showcases its ability to cater to a wide array of professional and personal requirements. Whether navigating off-road terrain or providing a reliable, rugged presence in urban settings, the D-Max excels. Its 1-tonne payload capacity and 3.5-tonne towing capability ensure that it can handle demanding tasks with ease, while its shift-on-the-fly 4WD system and 360Nm of torque deliver an uncompromising driving experience.

Alan Able, Managing Director of Isuzu UK, expressed his pride in the continued success of the D-Max, saying: “It is a privilege to be announced as the ‘Pick-Up of the Year’ for a fourth year running from Company Car & Van. We enter 2025 with a strong amount of momentum off the back of a second successive record sales year, which has shown that our offering is highly competitive and well-received by our customers. This is further underscored by our class-leading dealer network and manufacturer warranty, which has also received significant industry recognition over the last few years.”
The continued success of the D-Max is further bolstered by Isuzu’s robust dealer network and the manufacturer’s industry-leading warranty, offering customers added peace of mind. Isuzu’s unwavering commitment to quality, customer satisfaction, and continuous innovation is a key factor in its growing number of accolades.
Founded 15 years ago, Company Car & Van has long been a trusted resource for fleet managers and company directors who oversee fleets of fewer than 100 units. The publication offers valuable insights into the latest trends, innovations, and developments in the automotive sector, making it an authoritative voice for professionals seeking to stay ahead in the fast-evolving world of commercial vehicles.
As the Isuzu D-Max continues to raise the bar in the pick-up category, its recognition as ‘Pick-Up of the Year’ for the fourth consecutive year is a testament to its performance, versatility, and undeniable appeal. Whether for work, adventure, or daily use, the D-Max remains a top choice for those who demand the best in every aspect of their vehicle.
















