London, 26 February 2025 – The INEOS Grenadier is set to make its mark on the world of winter sports, announcing a landmark global partnership with The Snow League. This all-new professional winter sports series, founded by three-time Olympic Gold medallist Shaun White, is poised to revolutionize snowboarding and freeskiing with a fresh competitive format featuring some of the biggest names in the industry.
The first event in the 2025 season kicks off on 7-8 March at Aspen Snowmass in Colorado, a world-renowned mountain resort, before heading to Yunding Secret Garden, China, in December. With a mission to elevate winter sports to new heights, The Snow League will deliver high-intensity competition featuring Olympic and X Games Gold medallists such as Maddie Mastro, Jiayu Liu, and Ayumu Hirano.
INEOS Grenadier: Built for the Challenge
Known for its uncompromising off-road capability, the INEOS Grenadier is the perfect fit for the rugged terrain and extreme conditions of The Snow League. Whether it’s transporting elite athletes, event officials, and VIP guests or tackling mountain passes, the Grenadier and its pick-up variant, the Quartermaster, will be at the heart of the action.
Visitors to the Aspen event will also have the unique opportunity to put the Grenadier to the test on a bespoke mountain off-road course, experiencing firsthand its blend of durability, performance, and refined comfort.
Pushing Boundaries, On and Off the Slopes
Shaun White, Founder of The Snow League, expressed his enthusiasm for the partnership: “Partnering with INEOS Automotive is a groundbreaking step toward redefining the future of winter sports. The Grenadier’s rugged design and reliability align perfectly with the adventurous spirit of The Snow League, pushing boundaries and taking snowboarding and freeskiing to new heights.”
Lynn Calder, CEO of INEOS Automotive, echoed White’s sentiment: “We know what it takes to build something from scratch and establish a brand that delivers a fresh option to those looking for something different. The Grenadier continues to break boundaries around the world, and The Snow League shares our philosophy of offering an experience like no other. We’re excited to see the action unfold on the mountains, starting in Aspen.”
As The Snow League embarks on its inaugural season, INEOS Grenadier stands as a symbol of resilience, capability, and adventure—mirroring the very essence of world-class winter sports. With innovation at its core, this partnership is set to leave a lasting impact on the global snow sports landscape.
