INEOS Automotive Launches Arcane Works: A Bespoke Service for the Grenadier 4X4 Enthusiast
INEOS Automotive has introduced Arcane Works, an exclusive service designed to offer customers the ultimate in personalization for its award-winning Grenadier 4X4. This innovative service enables customers to create limited edition, hand-finished vehicles that reflect their unique style and preferences.
Each vehicle in the Arcane Works series boasts a specifically tailored name and leverages the robust body-on-frame Grenadier platform to incorporate exclusive features and cutting-edge technologies. This approach ensures that each edition is truly one-of-a-kind.
Customers will have the opportunity to infuse their personal style into these hand-finished vehicles by collaborating with specially curated craftsmen. These experts will guide them through a selection of bespoke design elements, ensuring that every detail is meticulously crafted to their specifications.
The first Arcane Works limited edition vehicle is set to debut in July 2024 at the Goodwood Festival of Speed. George Ratcliffe, Commercial Director of INEOS Automotive, highlights the unique appeal of Arcane Works: “Our goal with Arcane Works is to create a truly individual 4X4. Each vehicle is hand-finished with exclusive materials and personalized touches by specially selected craftsmen. We understand that our customers seek a bespoke experience, and by working in small batches, we can deliver a genuinely custom-made product. The name ‘Arcane’ signifies the rarity and exclusivity of these vehicles, which will be seldom seen in the wild.”
Headquartered in London, INEOS Automotive announced this service on June 4th, 2024. The Arcane Works initiative extends the Grenadier’s best-in-class off-road capabilities while enhancing its modern on-road refinement. Each limited edition run will feature unique attributes, introduce new technologies, and carry a bespoke name. Engineered in Germany and built in France at the facility acquired from Mercedes-Benz in 2021, these vehicles will be meticulously hand-finished.
Arcane Works will exploit the versatility of the INEOS Grenadier platform, offering customers a choice between two proven straight-six, 3.0-litre BMW engines: the B57 diesel and the B58 petrol. Both engines have consistently ranked among the top ten in global engine lists since 2016, ensuring refined and reliable performance.
Moreover, Arcane Works will serve as a testing ground for new technologies and systems within INEOS vehicles. This includes advanced engine modifications, new chassis systems, and innovative materials and features.
The launch of Arcane Works underscores INEOS Automotive’s commitment to delivering exceptional, personalized vehicles that cater to the discerning tastes of its customers. The service promises to redefine the concept of bespoke automotive craftsmanship, setting a new standard in the industry.
