London, 22 September 2023 – The first series production Grenadier 4X4s for North America have started rolling off INEOS Automotive’s production line in Hambach, France. The first US-bound Grenadier – a Belstaff Fieldmaster edition in Scottish White – emerged from the end-of-line Quality Inspection bay yesterday.
More than 7,000 orders have already been placed for the Grenadier in the USA, making it INEOS Automotive’s largest market, with first customer deliveries due to start in November for USA and January 2024 for Canadian buyers.
INEOS Automotive acquired the manufacturing facility at Hambach from Mercedes-Benz in January 2021 and has subsequently invested over €50m with the Grenadier line now including a new semi-automated paintshop, a new fully-automated bodyshop, and a new quality centre.
“The start of production for North American vehicles is a significant moment for INEOS Automotive, and for Hambach plant in particular,” says Lynn Calder, CEO INEOS Automotive. “We have been ramping up the production rate over the last six months to ensure we can deliver to customers as quickly as possible, while maintaining the world-class quality standards we set for ourselves. With the addition of North America, Hambach is now producing for export to five continents. The Grenadier is truly a car for the world.”
Headquartered in Raleigh, North Carolina, INEOS Automotive’s North American team will soon announce its first wave of appointed dealers. The North American retail and service network will join a global footprint for INEOS Automotive across more than 40 markets, with customer deliveries having already started in 20.
Greg Clark, Executive Vice President Americas for INEOS Automotive, said, “We have spent a long time selecting an exceptional team of experienced dealers and are excited that we will soon be able to announce them and begin guiding the Grenadier station wagons home for our customers.”
