Johannesburg, August 2025 – South Africa is about to welcome a fresh face to its automotive landscape, as iCAUR makes its official debut at this year’s Festival of Motoring, held at the iconic Kyalami Grand Prix Circuit at the end of August.
Unveiled globally for the first time at Auto Shanghai in 2023, iCAUR represents Chery’s boldest expression of youthful energy and design-forward thinking. Created with the ambition of connecting to those who are young at heart, the brand embodies a spirited mix of style, confidence, and capability. With its official South African market launch scheduled for the first quarter of 2026, iCAUR joins sibling marques Omoda and Jaecoo as part of Chery’s expanding global strategy.
This expansion comes at a time of remarkable momentum for Chery, which recently earned a place on the Fortune Global 500 list and has achieved more than 600,000 global sales in just 27 months across its trio of brands. The arrival of iCAUR is set to add even greater strength to that trajectory.
The V23 Takes the Spotlight
At the Kyalami showcase, iCAUR will pull the covers off its city-smart V23, the model chosen to headline the stand. The V23 embodies the very spirit of the brand, with a design language that is bold, emotive, and unafraid to stand out. Angular lines and a striking stance communicate adventurous intent, while its proportions and details point directly at South Africa’s fast-growing electrified SUV market.
As a display model, the V23 will give visitors a tantalising preview of what to expect when iCAUR’s full line-up arrives in local dealerships next year. More than a product reveal, however, the exhibit will serve as an invitation into the world of iCAUR, defined by dynamism, style, and youthful optimism.
A Brand Built on Energy and Connection
Shannon Gahagan, National Brand and Marketing Manager at iCAUR South Africa, emphasised the passion behind the brand’s debut:
“We are incredibly excited to introduce iCAUR to South Africa in such a dynamic setting. The Festival of Motoring is the perfect stage to share our vision of mobility with people who love cars, design, and innovation.”
Gahagan added that the stand will be about more than just showcasing a new SUV:
“For us, it is about connecting with our audience and sharing the energy that drives iCAUR. We want visitors to feel the same sense of possibility and excitement that inspired the creation of this brand.”
South Africa’s Stage for Innovation
The Festival of Motoring remains South Africa’s premier automotive showcase, attracting enthusiasts and industry leaders alike. With the spotlight on cutting-edge technology and forward-looking design, it provides the ideal stage for iCAUR to introduce its fresh, youthful philosophy to an audience eager for new expressions of personal mobility.
Visitors to the event can expect an engaging, interactive experience at the iCAUR booth, with the V23 serving as a symbol of the bold future the brand promises to deliver.
As South Africa’s automotive sector continues to evolve toward electrification, iCAUR’s debut marks a decisive step forward in bringing youthful design, innovation, and energy to local roads.
