Leatherhead, 02 August 2024 – Hyundai UK is excited to announce the appointment of Lauren Prema-Dale as the new Brand PR Manager. With over a decade of expertise in public relations, Lauren brings a wealth of experience to her new role, having previously excelled at Renault UK, BMW UK, and FCA.
A Storied Career in PR
Lauren Prema-Dale’s impressive career spans over 12 years, marked by significant roles that have shaped her expertise in strategic communication and brand positioning. Before joining Hyundai UK, Lauren served as Press Relations Manager and Acting Head of Department at Renault UK, where she demonstrated exceptional skill in managing media relations and enhancing brand visibility.
At Renault UK, Lauren’s contributions were pivotal in crafting effective communication strategies that bolstered the company’s public image. Her prior roles at BMW UK and FCA further solidified her reputation as a strategic communicator adept at navigating the complexities of the automotive industry.

Embracing Hyundai’s Vision
In her new role as Brand PR Manager at Hyundai UK, Lauren will oversee all Brand PR communications and spearhead the development of the corporate reputation strategy. Her appointment comes at a time when Hyundai is focusing on innovation and sustainability, aligning perfectly with Lauren’s passion for crafting compelling narratives that resonate with audiences.
Lauren expressed her enthusiasm for joining Hyundai UK: “I’m thrilled to join the Hyundai UK team as Brand PR Manager. Hyundai’s innovation, forward-thinking vision, and commitment to sustainability align perfectly with my passion for shaping impactful narratives. I look forward to contributing to the brand’s continued success and helping to drive meaningful connections with our audiences across the UK.”
What Lies Ahead
As Hyundai UK’s Brand PR Manager, Lauren Prema-Dale will play a crucial role in enhancing the brand’s public image and fostering strong connections with its audience. Her extensive experience and strategic acumen are expected to contribute significantly to Hyundai’s ongoing efforts to establish itself as a leader in innovation and sustainability.
For media inquiries or further information, Lauren can be reached at:
Mobile: 07561 688911
Email: [email protected]
Hyundai UK is a leading automotive company committed to innovation, sustainability, and delivering exceptional driving experiences. The appointment of Lauren Prema-Dale as Brand PR Manager underscores Hyundai’s dedication to strengthening its brand presence and connecting with its audience in meaningful ways.
















