Johannesburg, 19 March 2026 – Hyundai Automotive South Africa is thrilled to announce the renewal of its sponsorship of the 2026 SPAR National Grand Prix 10km Road Running Series, following the tremendous success of its inaugural partnership with the SPAR Group in 2025.
Spanning five major cities – Cape Town, Durban, Gqeberha, Pretoria, and Johannesburg – the series brings together thousands of runners and sports enthusiasts to celebrate fitness, community, and healthy living. The collaboration highlights the natural synergy between Hyundai and SPAR, two brands united in their commitment to quality, wellness, and active lifestyles.
“Hyundai is driven by performance, precision, and people,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “We are excited to continue our partnership with the SPAR National Grand Prix Series. Once again, one lucky attendee at each race will stand a chance to drive away in the all-new Hyundai EXTER – our way of celebrating South Africans’ energy, both on and off the track.”
Mpudi Maubane, SPAR National PR, Communications & Sponsorship Manager, added: “As a brand that believes in community development and empowerment, we commend Hyundai for raising the bar and reaffirming its commitment to innovation and customer centricity by investing in sport. This milestone reflects the kind of forward-thinking leadership that drives industries ahead and creates meaningful impact for communities. We are proud to align with partners who share our passion for excellence, reliability, and delivering real value to the people we serve.”
The 2025 series proved a resounding success for Hyundai, generating nearly 100% positive brand sentiment, reaching over 10 million people, and gaining extensive media exposure across print, broadcast, and digital platforms. With this renewed sponsorship, Hyundai continues to demonstrate its dedication to promoting active lifestyles while connecting with communities nationwide.
