Benoni, 03 November 2025 – Hyundai Automotive South Africa is teeing off into uncharted territory with a groundbreaking initiative at the inaugural 2025 Hyundai Open. From 6-9 November, Ebotse Links Golf Course in Benoni will play host to a historic convergence of professional and amateur golf, offering players an unprecedented opportunity to compete side-by-side for precision, prestige—and in some cases, a brand-new car.
A Global First on Hole 11
The highlight of the tournament comes during Round 4 with the ‘Win A Car for Closest to the Pin Challenge.’ In a first for golf worldwide, either a professional or one of three pre-selected amateur golfers who lands closest to the pin at Hole 11 will drive away in a brand-new Hyundai EXTER.
The amateur contenders earned their place through the 2025 Hyundai Open Beat the Pro Challenge, held from 31 January to 16 February 2025. Entry required South African citizenship or permanent residency, amateur status, a valid driver’s license, and completion of an online form, underscoring the tournament’s focus on fair play and accessibility.
“Golf has always been about precision, focus and performance; qualities that resonate deeply with Hyundai’s brand philosophy,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “With this innovation, we decided to raise the stakes by blending professional and amateur play in a single, high-pressure test of accuracy, all under official tournament conditions.”
Beyond the Pin: A Year in a Hyundai
The 2025 Hyundai Open is not just about one hole. The overall tournament winner will take home a brand-new Hyundai PALISADE to enjoy for a full year. Additionally, any professional golfer scoring an eagle in both Rounds 3 and 4 will enter a lucky draw to win a Hyundai ALCAZAR for a year. These prizes amplify the competitive spirit while showcasing Hyundai’s premium lineup in action.
“Our five-year association with The Sunshine Tour, through being the main supplier of transport at previous tour events, resulted in significant corporate brand exposure for our vehicles. Based on this success, we decided to become a full tournament name sponsor of the 2025 Hyundai Open,” Anderson added.
An Experience for Players and Spectators Alike
Hyundai’s involvement goes beyond the greens. Non-playing guests and spectators will experience the brand’s full suite of premium vehicles, including the SANTA FE, PALISADE, TUCSON, ALCAZAR, and STARIA models. Through these immersive activations, Hyundai continues to connect golf enthusiasts with its innovative and performance-driven vehicles.
As the fairways of Ebotse Links welcome both professional and amateur golfers in an extraordinary test of skill, Hyundai Automotive South Africa is proving that innovation and excitement don’t just belong on the road—they belong on the golf course too.
