Johannesburg, 27 October 2025 – A quarter of a century deserves a celebration — and Hyundai Automotive South Africa made sure theirs was nothing short of a nationwide party. Marking 25 years of driving South Africa forward, the brand rolled out Hyundai Fun Fest events at dealerships across the country, filling the weekend with live music, food stalls, dancing, and cash giveaways.
The festivities marked the beginning of a month-long journey of celebration, leading up to a national event set to showcase even more excitement, innovation, and surprises. It’s a fitting tribute to a brand that has become a trusted part of South African roads and households since its arrival in 2000.
“These celebrations are a thank you to our loyal customers who have made these 25 years possible,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “Our dealerships are the heartbeat of our business; it made perfect sense to kick off the celebrations right from our showrooms, with our customers.”
A Journey Through Innovation and Family
As part of the Fun Fest experience, guests got to explore Hyundai’s latest models — a showcase of how the brand has evolved through innovation, technology, and a deep understanding of what South Africans need in their daily drives.
In true Hyundai fashion, the celebrations weren’t just about looking back — they were about looking ahead. An augmented reality experience offered a virtual journey through Hyundai’s history in South Africa, tracing its rise from humble beginnings to a leading position in the country’s automotive market.
At its core, Hyundai remains a family-centric brand, built on the belief that everyone deserves reliable, stylish, and affordable mobility. Whether it’s a student buying their first car, a parent needing a safe and spacious SUV, or a business professional seeking premium performance, Hyundai offers a model for every lifestyle and stage of life.
25 Years of Trust and Transformation
From the compact i10 to the adventurous Tucson and the luxurious Palisade, Hyundai has shaped its South African journey around the people who drive it — prioritising quality, safety, and value with every model.
“We are celebrating our journey while looking forward to 25 more years of growth,” added Anderson. “From humble beginnings to becoming one of South Africa’s most loved automotive brands in this highly competitive industry is no mean feat. Thank you, South Africa.”
The Hyundai Fun Fest is more than just a celebration — it’s a reflection of 25 years of progress, people, and passion. And as the brand accelerates into the next chapter, one thing is certain: Hyundai is here to keep South Africans moving, together.
