Milton Keynes – Volkswagen is offering new digital resources to make life easier for its customers. The first is a series of online tools aimed squarely at those considering their first electric vehicle (EV); the second is a new library of bite-sized videos on YouTube for anyone who drives a Volkswagen.
New e-mobility tools
Three new e-mobility tools are now live on the Volkswagen website to help those considering their first EV. They provide instant data on range, charging times and running costs, model by model, and according to each person’s own driving profile. Visitors simply select their model, trim and battery size, then use on-screen sliders to adjust factors such as weather, driving style and charging locations to see instantly how owning an electric vehicle compares with petrol and diesel alternatives.
Bite-sized easy-to-understand videos
New videos on YouTube offer bite-sized advice and address many points Volkswagen customers say they would like to know more about.
Most videos are less than two minutes long and they all avoid technical jargon to explain everyday conundrums such as understanding driver assistance systems, using the radio, adjusting vehicle settings and charging.
More videos are in the pipeline to include other models and more diverse topics.
“We hope our new website tools – and the videos on YouTube – take the guesswork out of people’s buying decisions and answer common questions among existing customers,” said Sarah Cox, Head of Marketing at Volkswagen UK. “Prospective EV customers in particular have lots of factors to consider when selecting their first electric car, which is why we developed e-mobility tools to help them understand the day-to-day costs and practicalities of owning an electric Volkswagen.”
