LONDON, UK, 12 November 2025 — It’s lights out and away we go for one of the most exciting toys of the year as the Hot Wheels Formula 1® Grand Prix Race Circuit secures its place among the top 15 toys on the official DreamToys 2025 list, marking it as one of the most in-demand gifts this festive season.
Selected by a panel of leading toy retailers and experts, DreamToys is the UK toy industry’s most trusted and independent barometer of what’s hot each Christmas. And this year, Hot Wheels has taken pole position.
The Ultimate in Die-Cast Racing
Retailing at £79.99, the Hot Wheels Formula 1® Grand Prix Race Circuit delivers the thrill of authentic Formula 1 action in miniature form — complete with real overtaking on the track. The innovative three-lane booster and dual manual DRS diverters let racers time their moves perfectly to seize victory at the 2-into-1 overtake 180 wall. With a lap counter that tracks up to 25 laps — or infinite racing in “infinity mode” — this is no ordinary toy set.
Each car races in officially licensed F1® team liveries, featuring some of the sport’s biggest names including Oracle Red Bull Racing, MoneyGram Haas F1® Team, and Williams Racing. From high-speed sprints to strategic overtakes, it’s the closest fans can get to Formula 1® action without leaving the living room.
Hot Wheels x Formula 1®: A Dream Collaboration
The circuit’s DreamToys recognition comes just weeks after Mattel announced the full Hot Wheels Formula 1® collection — featuring all ten 2025 Formula 1® teams and 20 official drivers. From Scuderia Ferrari HP to Aston Martin Aramco Formula One™ Team™, every car mirrors its real-world counterpart in stunning detail.
The lineup spans multiple formats and price points, ensuring there’s a collectible for every fan:
- Hot Wheels Premium Series Formula 1® Race Cars (RRP £10.99): Featuring Metal/Metal chassis, Real Riders tyres, and driver-specific helmets, arriving end of November 2025.
- Hot Wheels Formula 1® Singles 1:64 Assortment (RRP £2.30): Hitting shelves from November 2025, including McLaren, Alpine, Sauber, and more.
- Hot Wheels Formula 1® 5-Pack Assortment (RRP £11.50): Launching January 2026, featuring five of the grid’s leading teams.
- Hot Wheels Formula 1® 2-Pack Assortment (RRP £21.99): Rolling out from June 2026, celebrating each of the ten 2025 teams with dual die-cast sets.
- Hot Wheels Formula 1® 10-Pack Assortment (RRP £23.00): Available from July 2026, bringing all ten official teams together in one collector’s dream set.
New track sets inspired by the pinnacle of motorsport are also planned for release throughout 2026, further expanding the Hot Wheels Formula 1® universe.
A Boost for the UK Toy Market
The DreamToys announcement coincides with strong performance across the UK toy industry. According to data from Circana, the market grew by 6% in 2025, marking its largest rise since 2020. The total market value to September stands at £3.9 billion, with Christmas sales expected to contribute a further £0.9 billion — almost a quarter of annual revenue.
The Hot Wheels Formula 1® range is set to be a standout contributor, combining innovation, collectability, and global brand appeal — all powered by the excitement of the world’s most prestigious motorsport.
About Mattel
Mattel is a leading global toy and family entertainment company and home to some of the world’s most iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA®, and Polly Pocket®. Since its founding in 1945, Mattel has been a trusted partner in inspiring generations to explore the wonder of childhood and reach their full potential.
For more information, visit mattel.com, and follow @hotwheelsofficial on Instagram and @hotwheels on TikTok for the latest updates on the Hot Wheels Formula 1® range.
