EL SEGUNDO, Calif., April 7, 2025 — The iconic partnership between Hot Wheels® and Ferrari has been reignited in spectacular fashion, offering collectors and automotive enthusiasts a chance to bring a piece of Ferrari’s storied legacy into their homes. For the first time in over a decade, Hot Wheels has launched a limited-edition die-cast set, marking the beginning of a long-awaited collaboration between the two legendary brands. Starting today, fans can pre-order the exclusive Ferrari-themed Hot Wheels products through Mattel Creations, with more exciting releases planned throughout 2025 and beyond.
A Historic Partnership
Ferrari, synonymous with luxury, speed, and precision engineering, joins forces with Hot Wheels, the world’s number-one toy brand, to bring some of the most celebrated models in automotive history to life as die-cast miniatures. The initial release offers an enticing mix of Ferrari’s most iconic road cars and modern race machines. Among the highlights is the Ferrari 312 P, a tribute to Hot Wheels’ very first Ferrari model, which debuted in 1970, alongside the Ferrari 499P Modificata, a modern racer that recently triumphed at the 24 Hours of Le Mans. Together, these models represent Ferrari’s legacy in both the competitive motorsport arena and the world of high-performance road cars.
The Ferrari Heritage Set: A Collector’s Dream
The first product offering is the Hot Wheels for Ferrari Heritage Set, a meticulously designed boxed set that includes the Ferrari 312 P and Ferrari 499P Modificata. For collectors and enthusiasts, the set offers more than just miniature cars; it’s a tribute to Ferrari’s historical significance in motorsport and automotive design. Each model is replete with authentic details, including Spectraflame™ red paint, a hallmark of Hot Wheels’ craftsmanship, and Neo-Classics™ Redline wheels. This set is a must-have for any collector and is available for pre-order now on Mattel Creations for £130.09.
Roberto Stanichi, executive vice president of Hot Wheels and head of vehicles & building sets at Mattel, shared his excitement: “This collection was developed with all Hot Wheels fans in mind, from true Ferrari connoisseurs to budding automotive enthusiasts, thanks to the attention to detail by our design team. From our core die-cast available at retail worldwide to our most premium limited-edition models on Mattel Creations, fans of all ages can now bring a piece of Ferrari home.”
More Premium Models Coming Soon
In addition to the Heritage Set, Hot Wheels has unveiled a series of premium die-cast models that will roll out throughout the year. These models showcase Ferrari’s unparalleled performance and engineering across different eras. Available at major retailers, these die-cast vehicles will include:
- Hot Wheels Premium Ferrari 499P Modificata – SRP: £8.99 | Available July
- Hot Wheels Premium LaFerrari – SRP: £8.99 | Available September
- Hot Wheels Premium Ferrari F50 – SRP: £8.99 | Available November
- Hot Wheels Premium Ferrari 250 GTO & Fiat 642 RN2 Bartoletti Transporter – SRP: £18.99 | Available October
Each of these models captures Ferrari’s commitment to performance, with full die-cast bodies and Real Riders™ wheels that elevate the authenticity of the miniature cars. The Ferrari 250 GTO, in particular, represents the pinnacle of Ferrari’s racing heritage, paired with the Fiat 642 RN2 Bartoletti Transporter — a historical icon in its own right, known for transporting Ferraris to the world’s most prestigious racetracks.
The Ferrari SF90 Stradale: A Modern Marvel
Among the new releases is the stunning Hot Wheels Ferrari SF90 Stradale, which promises to bring the future of Ferrari’s hypercar engineering to the die-cast world. This hybrid hypercar, capable of accelerating from 0 to 60 mph in just 2.5 seconds, is one of Ferrari’s most exclusive road cars. Available in June for £2.30, this model offers a glimpse of Ferrari’s cutting-edge technology and sleek design in miniature form.
For fans seeking even more excitement, Hot Wheels has reimagined the Ferrari SF90 Stradale as a 1:64 scale RC car. This RC model, priced at £33.99, combines the exhilarating fun of remote control driving with the iconic Ferrari brand. The Ferrari SF90 Stradale Assetto Fiorano RC features full-function controls, allowing users to go forward, reverse, and steer left or right. It’s the first-ever RC Ferrari to be compatible with Hot Wheels track sets, making it the ultimate gift for collectors and enthusiasts alike.
A Product Lineup to Look Forward To
The Hot Wheels Ferrari 2025 product lineup is set to redefine the toy car experience, offering something for every type of fan. From the nostalgic charm of classic Ferrari models to the cutting-edge technology of the SF90 Stradale RC, this collection promises to captivate automotive enthusiasts of all ages. The product lineup includes a combination of die-cast models, premium vehicles, and unique collector items, all crafted with attention to detail and authenticity.
The Full Ferrari Product Lineup Includes:
- Hot Wheels Ferrari SF90 Stradale – SRP: £2.30 | Available June
- Hot Wheels Ferrari F40 Competizione – SRP: £2.30 | Available July
- Hot Wheels Ferrari 365 GTB4 Competizione – SRP: £2.30 | Available August
- Hot Wheels Ferrari SF90 Stradale Assetto Fiorano RC – SRP: £33.99 | Available June
The Ferrari Hot Wheels collection will be available at Mattel Creations and other retail outlets starting this summer, with additional product drops throughout 2025 and beyond.
For more information and to explore the full lineup, visit www.hotwheels.com/ferrari.
Bring a piece of Ferrari’s legacy into your collection and rev your engines for a journey that blends speed, luxury, and precision with every turn of the wheel.
