The Honda Dealer Awards 2023 took place recently in London on Friday, 22nd September. The annual event is an opportunity whereby Honda UK recognise and reward the success of its dealer network. This year the event coincided with Honda’s anniversary celebrations, as September marked 75th years since the company was born.
More than 250 representatives made up of senior management from across the Honda dealer network and Honda UK, joined together at the Rosewood Hotel to celebrate the award winners.
The Honda dealer network has seen success over the past 12 months during the introduction of the three new models to the range; the all-new ZR-V, CR-V and Honda’s first mainstream EV, the e:Ny1.
The Honda dealer awards are recognised as a real accolade amongst the network. The award categories and winners at the 2023 Honda Dealer Awards were:
| Category | Winner |
|---|---|
| Most Improved Aftersales 2023 | Brayley Honda, Hemel Hempstead |
| Most Improved Sales 2023 | Park’s Honda, Inverness |
| Top 5 Performer 2023 (5th Place) | Derek Warwick Honda |
| Top 5 Performer 2023 (4th Place) | Stoneacre Honda Chesterfield |
| Top 5 Performer 2023 (3rd Place) | Gatwick Honda |
| Top 5 Performer 2023 (2nd Place) | Yeomans Honda, Worthing |
| Dealer Of The Year 2023 | Yeomans Honda, Bognor Regis |
| Dealer Group Of The Year 2023 | Yeomans Honda |
| Power Of Dreams 2023 | John Banks Honda |
| Power Of Dreams 2023 | Horizon Honda |

In addition, Yeomans Honda Guildford, North Wales Honda and Stoneacre Chesterfield were highly commended for their efforts in the Aftersales category whilst Marshall Honda Narborough, Brayley Honda Ruislip and Crown Honda Bushey Heath were highly commended for Sales.
Kevin Newitt, Yeomans Operations Director, commented: “The Yeomans Honda dealerships are regular recipients of Honda dealer awards, and this proves the dedication and passion demonstrated by our dealers and staff, whom we are very proud of. This award is the culmination of 52 weeks of operational excellence across several dealerships, delighting hundreds of our customers every single day. We are honoured to receive the Dealer Group of the Year award in 2023.”
The awards were presented by Rebecca Adamson, Head of Automobile, Honda UK and Olivia Dunn, Head of Communications and Digital Commerce, Honda UK.
Rebecca Adamson, Head of Automobile, Honda UK commented: “We are very proud of our trusted partners within the Honda dealer network. It’s extremely important for us to come together like this each year to recognise and celebrate the success of our dealerships, who are the best in class. To win a Honda dealer award is a testament to each of these dealers’ hard work and dedication to provide the best service and products to our customers. A huge congratulations to all the deserving winners.”















