Honda has been honored with the title of ‘Car Brand of the Year’ at the Which? Awards 2024, recognized for its exceptional performance and customer satisfaction.
The Which? Awards, established 17 years ago, aim to celebrate and reward the very best businesses in the UK. Annually, they select and publicly acknowledge companies and individuals that consistently excel in serving their customers.
Anabel Hoult, Chief Executive of Which?, stated, “Honda is consistently popular among Which? members and performs exceptionally well in our lab testing. Every new model we’ve tested to date has earned a Best Buy rating, thanks to an outstanding blend of efficiency, quality, and practicality. Combined with impressive reliability, it’s no surprise that Honda has achieved top marks for customer satisfaction in the latest Which? Car Survey.
“Congratulations to Honda on this remarkable win. The judging standards for the Which? Awards are extremely rigorous, so being named a winner is a significant achievement, a testament to being the best of the best.”

Rebecca Adamson, Head of Automobile at Honda (UK), expressed her delight, saying, “Receiving one of the most prestigious accolades in the automotive industry is incredible and a true testament to all our loyal customers, retailers, and associates across Honda UK. Having outstanding products certainly helps too!
Honda is a very special brand, filled with passion and a strong heritage. Thank you so much to Which? This important stamp of approval means a great deal to us.”
Moreover, Honda’s Jazz and Civic e:HEV models received the esteemed Which? Best Buy accreditation for 2024, with the Civic taking top honors in the medium-sized vehicle category and the Jazz excelling in the small cars segment.
The Honda Jazz, renowned for its versatility and practicality, has long been a favorite among drivers seeking a balance between form and function. The e:HEV variant elevates the Jazz further, offering a driving experience that is both engaging and eco-conscious, prompting Which? experts to declare, “Why choose anything else?”
Meanwhile, the Honda Civic e:HEV, now in its 11th generation, stands as the new benchmark for medium cars. With its sleek design and dynamic performance, this model combines the latest hybrid technology with the timeless appeal of the Civic, representing the pinnacle of automotive innovation and design.














